Zizinya Web Solutions Becomes Bonafide

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Houston digital agency rebrands to reflect comprehensive inbound marketing service offering.

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We knew rebranding would be a big task, but it was important to us that our customers knew we were embracing the opportunity to deliver a truly comprehensive marketing experience.

After a rebranding initiative this spring, Houston-based digital agency, Zizinya Web Solutions, is now Bonafide.

The company was founded in 2009 by Shareef Defrawi, who leveraged his search engine optimization (SEO) expertise to drive traffic to his own website before acquiring a roster of local clients in the legal, medical, real estate, technology, finance and manufacturing industries. As his business expanded, Defrawi’s focus quickly turned from SEO alone to a “full funnel” marketing approach.

Inbound marketing offered Defrawi a unique way to drive customers and prospects to his clients’ sites. Soon, Zizinya was helping clients convert and track leads through a powerful combination of compelling content, technology, social media, paid search and SEO – and as their clients’ businesses grew, so did theirs. It wasn’t long before Defrawi and his team decided a rebrand of their own agency was in order.

“From the day we opened our doors, we’ve been dead-set on growing our clients’ businesses however we could,” Defrawi explained. “But our old brand just wasn’t as aligned with our value proposition as it could have been. We knew rebranding would be a big task, but it was important to us that our customers knew we were embracing the opportunity to deliver a truly comprehensive marketing experience. The new brand gives us a way to ensure our positioning in the market matches the results we deliver to every client.”

For more information on Bonafide, visit gobonafide.com or call (713) 568-2364.

About Bonafide

Bonafide is a digital marketing agency based in Houston, Texas that works growth-minded businesses nationwide. We help companies find new customers on the internet using search engine optimization, content marketing, pay-per-click advertising, social media, PR, technology and more.

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Shareef Defrawi
Bonafide
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