The publishing business has shifted so dramatically in the past few years that decision makers are now focused on a whole audience approach, with readers in all channels including print, tablet, mobile and online
New York, NY (PRWEB) June 25, 2015
Oomph (http://www.oomphhq.com), a technology provider that helps large publishers and advertisers convert print advertising assets into high impact, multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.
"The publishing business has shifted so dramatically in the past few years that decision makers are now focused on a whole audience approach, with readers in all channels including print, tablet, mobile and online," said Keith Ahern, founder and CEO of Oomph. “We have created a way for publishers and advertisers to turn their existing print inventory into digital assets in a quick and cost-effective way and we are excited to bring our creative production platform to the U.S. market. Our offering was developed, with our foundation partner News Corp, to solve the critical pain point of all publishers, which is driving advertising spend across all channels.”
Oomph, who has has been in the digital publishing space in Australia since 2008 working with top tier publishers including News Corp, Bauer and Time Inc, has chosen Soho as the location of its New York office. The company is also planning to hire additional sales and marketing executives in the coming weeks and has recently appointed Duncan Mulready as VP Sales for North America.
“The digital media landscape is highly fragmented and the cost of creative production is a significant barrier to expanding on the channels that advertisers use to reach their audience,” added Ahern. “The ability to execute messaging across rich media that is optimized for all available channels, fast to produce and cost efficient, is essential to publishers. We are looking forward to continuing work with publishers and advertisers here in the U.S. to help them bring their digital content to the next level and help them engage with their audience across multiple platforms.”
Oomph delivers high impact, cost-effective, multi-format digital transformation of content and advertising for large publishers and enterprises. Oomph converts clients’ existing print Ad inventory into engaging rich media Ads for tablet and mobile in just hours. Oomph clients include tier 1 publishers like News Corp, Bauer and Time Inc. For more information, please visit http://www.oomphhq.com