Major Healthcare Industry Leader Selects Crafter Cloud to Power Personalized Web Experiences

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Crafter Cloud SaaS-based enterprise Web CMS platform will empower major healthcare company specializing in weight loss and health management to better engage customers while marketing their industry-leading offerings on their website and other digital channels.

Crafter Software, the industry's leading provider of cloud-based Web content management software that drives high performance, personalized digital experiences, announced today a major new customer win in the healthcare industry.

The major healthcare company, in operation for almost three decades helping consumers achieve long-term health, was in need of a modern Web content management system to better engage new sales prospects as well as deliver exceptional customer experiences to existing consumers. Among many factors, the challenges they faced with their legacy Web CMS was lack of personalization and poor usability. The legacy solution started causing the company to lose sales and erode customer loyalty.

As a result, the company resolved to find a new, modern Web CMS in the cloud - one that could handle the growing demands of a large-scale healthcare company on the rise, while also providing a user-friendly system for marketers with the ability to deliver personalized digital experiences to their consumer audience. In the end, Crafter Cloud ( was selected as the preferred solution to provide the healthcare company with the most flexible, secure, and powerful SaaS-based platform to meet their needs.

“Crafter Cloud is the only modern SaaS-based Web CMS able to support multi-channel experiences, personalization and the high performance necessary for delivering next generation digital experiences to this rapidly, growing industry,” says Russ Danner, Vice President of Products of Crafter Software. “We’re thrilled with the opportunity to power such an advanced Web and mobile experience that will easily connect consumers with industry-leading health management offerings.”

Learn more about the benefits of Crafter Cloud, the leading SaaS enterprise Web content management solution at

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. Learn more at and

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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