Enhancing Digital Intelligence Through Strategy

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Digital strategy experts unite at the Westin Bonaventure Hotel in Los Angeles this September 10 & 11. Connect with global leaders at organizations that include Coca-Cola, US Bank, Walmart, Disney, Ralph Lauren & many more.

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Strategy and digital professionals alike must create sustainable & innovative online strategies in order to achieve ongoing digital success.

Strategy and digital professionals alike must create sustainable & innovative online strategies in order to achieve ongoing digital success. The digital space is a highly competitive environment and those with the right vision, internal team, and drive for success will lead their respective marketplace.

The Digital Strategy Innovation Summit aims to provide attendees with the knowledge & tools to take their digital presence further; learning from industry leading figures and collaborating with high-level peers.

One major area of digital strategy is the audience. Business models for digital media are constantly changing, and it’s becoming more and more challenging for advertisers to reach key audiences and have an impact on the social web. As tools evolve, media companies are helping marketers create stories, find audiences, natively weave and present the brand’s message. Tom Davis, Chief Marketing Officer at Forbes, will discuss the new ways brands can connect with audiences on day one. This discussion will address the impact this new newsroom, new tools, always-on publishing cycle, and immediacy of feedback is having on marketing objectives.

As well as keynote presentations, panels provide great interaction and heated discussions. Ashley Harding, Director of Digital Strategy at Ralph Lauren will lead a panel on ‘Strategic Innovation In Digital’, culminating all three areas essential to the business leader of today – assessing new developments, business culture and partnerships that lead to innovation in digital strategy. Ashley will be joined by a number of other industry leading speakers, sharing their thoughts, opinions and personal experiences to drive the discussion.

For a more complete list of speakers, presentations and registration details for the Digital Strategy Innovation Summit, Los Angeles please visit: http://theinnovationenterprise.com/summits/digital-strategy-innovation-los-angeles

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

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Sam Geapin
Innovation Enterprise
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since: 11/2011
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