Fight sports and fitness, much like eCommerce, are constantly evolving: new routines, new techniques, more data, and better technology.
Charleston, South Carolina (PRWEB) June 25, 2015
Blue Acorn, a premium eCommerce design, development and optimization agency, today announced the launch of a new eCommerce website for Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. The site was developed on Magento Enterprise Edition, the leading eCommerce platform to the 2015 Internet Retailer Top 1000.
After expanding their line of athletic apparel and fitness equipment due to increasing demand, Everlast elected to upgrade to Magento Enterprise Edition 1.14 due to its ability to support their continued growth, both in the United States and internationally. Identifying this as an opportunity to also refresh their eCommerce experience, Everlast engaged Blue Acorn to both re-platform the site and create an engaging, fitness-inspired user experience.
“Fight sports and fitness, much like eCommerce, are constantly evolving: new routines, new techniques, more data, and better technology,” said Mike Ebert, E-Commerce Director of Everlast Worldwide. “We knew we needed a partner that could help us effectively manage this constant evolution while producing an immersive brand experience on a platform built for scale. Blue Acorn’s data-driven approach to design and development provided a brand experience that represents the authenticity and heritage of Everlast, but ensured the user experience would be engaging and intuitive.”
Magento, an eBay Enterprise company, is an open-source, eCommerce platform, and its capabilities are amplified by leveraging solutions from its ecosystem of technology partners. With Blue Acorn’s guidance, Everlast selected best-of-breed technologies to enhance the site, including the Magento-optimized hosting infrastructure of Rackspace and email service provider Bronto. Additionally, Blue Acorn added modules for a live chat functionality (LiveHelpNow) and a social reel featuring #Everlast (Candid).
“Everlast has been evolving for the last century. Working with such an established brand with decades of data was an ideal opportunity for our data-driven methodology,” said Chris Guerra, Chief Marketing Officer of Blue Acorn. “We were able to apply Everlast’s customer data to build an engaging new experience that will strengthen their brand for years to come.”
To experience the eCommerce site first hand, visit http://www.everlast.com.
About Blue Acorn:
Blue Acorn is a premium eCommerce agency dedicated to helping retailers and brands achieve revenue growth through data-driven design, development and optimization. Founded in 2008, Blue Acorn is a Demandware LINK Solution Partner and a Magento Gold Solution Partner. Committed to making data-driven decisions, the company maintains certified partnerships with Google Analytics, Monetate and Optimizely. Blue Acorn delivers innovative eCommerce solutions to clients such as Rebecca Minkoff, Everlast, Ticketmaster and SmartWool from its office in Charleston, South Carolina.
About Everlast Worldwide Inc.:
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Miguel Cotto, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit http://www.everlast.com.