Internet 2.0: Mediaplanet Launches “Business Informatics” Campaign Inspiring Americans

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Mediaplanet today announces distribution of its first cross-platform edition of “Business Informatics.” With projections indicating that by 2020 there will be more data in the world than grains of sand, this campaign educates readers on the various software and tools available to businesses looking for better organization, storage and mining of their company’s structured and unstructured information.

The campaign advocates the importance of more customized intelligence in order to gain faster insight from big data, allowing firms to make more intelligence business decisions, reduce risk, as well as increase efficiency throughout the entire organization.

The print component of “Business Informatics” is distributed within this Friday’s edition of The San Francisco Chronicle, with a circulation of approximately 173,000 copies and an estimated readership of 500,000 in the bay area. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Ten-time NBA All-Star, two-time NBA Champion, and data analytics enthusiast Chris Bosh graces the cover of this publication, taking time to bridge the gap between professional basketball and analytics. The Miami Heat star power forward discusses how he uses big data solutions to study the effectiveness of his shot selection as well as that of his opponent to maximize efficiency on the court. “Shark Tank” star and CEO of FUBU, Daymond John, advocates for the impact of technology on today’s businesses. Within this in depth discussion, Daymond states, “Having a strong business mind is important, but technology is what helps those ideas become reality.”

This campaign was made possible with the support of Booz Allen Hamilton, Sandisk, Paxata, Dashlane, Sikka Software, IEEE Computer Society, International Institute of Business Analysis, Association for Computing Machinery, Strategic and Competitive Intelligence Professionals.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact:
Abraham Freedberg

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