Adaptive Sound Technologies, Inc U.S. Broadens North American Sales With New Canadian Distributor

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Company appoints Hitfar Distribution to handle extensive range of sound machines and consumer audio products

Adaptive Sound Technologies Inc.(ASTI), the leading manufacturer of advanced sound machines and adaptive audio products announced the appointment of Hitfar as their Canadian distributor in the consumer electronics and mobile marketplace. Effective immediately, Hitfar will begin marketing & selling the Sound+Sleep Therapy Systems and LectroFan sound machines into their extensive network of CE, mobile, and lifestyle accounts, leveraging their 25 years of experience working with top brands such as Samsung, Otterbox, Parrot, Plantronics and others. Being merchandised and marketed alongside these top-tier products will help increase awareness of the innovative sound machine and adaptive audio technology to new customers.

Located in Vancouver, Canada, Hitfar is a recognized expert in helping companies like ASTI offer products into telecom storefronts as well as high-end consumer electronics retailers. “Hitfar is an excellent Canadian distributor with a great team of people who really know the business. Their logistics and market-knowledge are world-class,” said Keith Washo, VP of Global Sales & Marketing at ASTI “They work with top brands, and their sales channels include big box, independent retailers, etail, mobile sellers, and high-end lifestyle doors. They’re the perfect partner to help tap into ASTI’s strong growth in sound machines and new adaptive audio devices launching this Fall 2015”

“Hitfar is excited to be partnering with ASTI. As the need for sound machines and sleep accessories continue to rise, the Sound+Sleep and LectroFan products are the perfect solution to helping people get better rest,” said Jason Osborne, Hitfar Sr. Manager. “Best-in-class speaker systems, digital audio technology, and sound machines with unique content that have proven to sell-well and be highly rated by customers is what ASTI brings HitFar. We are thrilled to launch these products into Canada and look forward to the new products coming this holiday season.”

About Adaptive Sound Technologies, Inc
ASTI, the leading supplier of sound machines, started in 2008 developing products that help people sleep soundly without the need of sleep aides or prescriptions. The company’s goal, help people fall asleep and stay asleep naturally, has been the core of its innovation and product development. Headquartered in the heart of Silicon Valley and backed by engineers with extensive backgrounds from some of the world's best tech companies, they have developed best-selling sound machines that redefine the science of sleep. With over 500 million people worldwide suffering from sleep disorders – spending an estimated $16 billion annually on treatment –the company is on a mission to serve this mass market. The leading sound machines can be learned about at SoundOfSleep.com and LectroFan.com

About Hitfar
Hitfar is a Canadian distributor of cellular accessories based in Vancouver, BC, providing full service, coast-to-coast distribution, educational resources, and support to cellular carriers, big box retailers, and both independent retailers as well as non-industry retailers. An established leader in wireless solutions, Hitfar has built a reputation on strong partner relationships, shared success, and an unmatched selection of tier-one and Hitfar branded accessory lines and products.

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Keith Washo
@ASoundTech
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