Former Team Launches Mona, An App That Puts A Personal Shopper In Your Pocket

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Launching today as an invite-only beta, they’re on a Mission to take the hard work out of finding products you love.

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Customers spend hours trying to find and buy the exact right product across a plethora of different sites and services. Mona gives them that time back.

Seattle, WA-based team at Mona Labs Inc. is launching invite-only beta version of Mona, a personal shopping assistant app. The Mona team has years of experience in building personalized e-commerce products at scale, and they have come together to create the world’s most personal online retail shopping experience. Initially available on iOS, users may request early access for Mona in the App Store and at

Mona acts as a personal shopper that caters to each user’s specific style and shopping goals and selects unique product suggestions and offers for them personally. Powered with an exclusive feature called Missions™, Mona lets users set specific shopping goals - stipulating product, style, price, among others – and receive updates from Mona whenever relevant products and deals are found. Plus, Mona helps users discover the latest trends and deals with her Top 20 and other contextual product suggestions on a daily basis.

“With Mona MissionsTM, consumers can ask questions or assign tasks to Mona and Mona keeps them up to date on exactly the things they are looking for. Want to know when those shoes you have been eyeing go on sale? Looking for handbags under $200 from your favorite brands? Need inspiration in jewelry? Create a Mission, and Mona does the rest,” says former product manager for product recommendations at, CEO and co-founder Orkun Atik.

“Mona’s personalized approach to shopping is a big advance on the traditional, one-size-fits-all online shopping services. Until now, it has been a challenge for customers to find exactly the right product for them online. If a shopper searches for the keyword “black dress” on one popular online store, they get approximately 400 pages with 58,000 results and 35 separate search filters,” he explains.

Mona treats shopping like a continual search and learning experience. Unlike other e-commerce retailers and apps, Mona learns from each interaction and detailed customer feedback, getting more and more attuned to your tastes without asking dozens of questions or making you fill out all your personal preferences.

Like Google Now, Microsoft Cortana, and Siri, Mona is built on the promise of deep personalization, continuous learning and contextual recommendations. Unlike most personal assistant applications, however, Mona is not focused on time and task management but on creating a great, personal shopping experience.

“Customers spend hours trying to find and buy the exact right product across a plethora of different sites and services. Mona gives them that time back. We’re starting today with search and discovery and extending to order placement, return management and much, much more,” adds Atik.

Mona Labs Inc. was founded in 2014 by Orkun Atik and Nurettin Dag in Seattle, Washington. Mona is a personalization company with the goal of creating the world’s most personal online retail shopping experience. The team is comprised of an experienced group of software engineers and product designers.

Name: Nokta Berberoglu
Phone: 206-898-0372
Email: nokta(at)monahq(dot)com

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Orkun Atik
Mona Labs Inc.
+1 (412) 952-6385
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Nokta Berberoglu
since: 03/2015
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