Force Marketing’s Eric Mercado to Speak at Upcoming VADA Convention

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The Force Marketing team is a proud sponsor of the upcoming Virginia Automobile Dealers Association Convention in Williamsburg, Virginia. Eric Mercado, VP of Business Development, will speak at the convention.

"The strategies I'm going to be discussing are ones with which we've seen incredible success in our work with Virginia dealers and dealer groups." -Eric Mercado

Force Marketing is proud to announce that it is a sponsor of the 2015 Virginia Automobile Dealers Association (VADA) convention, taking place June 27-29 in Williamsburg, Virginia.

Eric Mercado, Force Marketing’s Vice President of Business Development, will be speaking at the convention in a session entitled “Multi-Channel Marketing in a Digital Era.” Attendees of his session will learn more about how dealers can implement data-first, multi-channel strategies within their marketing plan to increase sales and service opportunities as well as ROI.

“The strategies I’m going to be discussing are ones with which we’ve seen incredible success in our work with Virginia dealers and dealer groups,” said Mercado. “The innovative and fully-integrated solutions that Force Marketing has to offer can greatly benefit dealers, and I’m looking forward to showcasing our services to VADA attendees.”

Mercado and the Force Marketing team have worked with a number of automotive clients in the Virginia market, including Ourisman Automotive Group, Koons Automotive Group, and Lindsay Automotive Group.

At the VADA convention, Mercado looks forward to meeting with dealers and other automotive professionals and to taking the opportunity to discuss Force Marketing’s services and solutions.

Those at the convention can attend Mercado’s session from 10:30 to 11:15 a.m. on Sunday, June 28. To learn more about Mercado, the Force Marketing team, or their technology-driven approach to multi-channel marketing, visit


Force Marketing is an innovative automotive multi-channel marketing company headquartered in Atlanta, Ga. The agency offers technology-enabled marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their superior auto dealership marketing services can be found online at

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