The Untapped Customer Engagement Power of Online Marketing

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Loyalty360 webinar to focus on how marketers can better market online to boost customer engagement

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The rise of digital connectivity means that brands now have a truly global reach, and this opens up incredible opportunities for marketers to build new relationships and win brand loyalty.

The lives of more and more people are increasingly crossing into the digital sphere. To meet this change, most brands realize the importance of establishing an online presence, but many brands actually lack the ability or understanding to truly wield the power an effective online presence can offer. The online world is dynamic and fluid, and it is evolving at an incredible rate. Brands that want to effectively drive customer engagement through online channels must establish a sound online marketing strategy. Successful B2B online marketing can help establish a strong brand narrative, drive high quality leads, enhance customer experience, and become distinguished from the competition.

However, many brands looking to increase and leverage the untapped potential of their online presence may not know where to begin. And this is where Kentico, a vendor all-in-one CMS, E-commerce, and Online Marketing platforms, excels. Kentico helps businesses achieve sophisticated online results in all of these areas with ease. An upcoming Loyalty360 webinar will discuss this process. Marketers are invited to learn the successful online marketing strategies Kentico has used internally on its way to powering a network of more than 1,000 partners across 80 countries.

On July 16, 2015 at 1 p.m. EST, Loyalty360 will host a webinar titled, “6 Wins and 3 Fails in B2B Online Marketing,” which will be presented by Kentico.

In this webinar, you will see six real-life examples of online marketing that worked for Kentico, including:

  • Activities that gained more site visitors and increased their interest
  • How leads were doubled overnight
  • How Sales and Marketing can speak the same language
  • Why Sales finally fell in love with Marketing
  • How Kentico drives customer engagement

Petr Passinger, Marketing Evangelist with Kentico, will relate his experiences from his first Kentico role in Customer Care, through to his current role. Because learning from mistakes is often just as good as learning from successes, Passinger’s presentation will also feature three initiatives where objectives weren’t met.

“The rise of digital connectivity means that brands now have a truly global reach, and this opens up incredible opportunities for marketers to build new relationships and win brand loyalty,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will show how effective online marketing can increase interactivity, immediacy, and personalization to drive significant customer engagement.”

Marketers are invited to join Loyalty360 and Kentico on July 16, 2015 at 1 p.m. EST to learn from real-life examples of successful online marketing initiatives and can visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Kentico
Kentico ( is an all-in-one CMS, E-commerce, and Online Marketing platform that drives business results for companies of all sizes both on-premise or in the cloud. It gives customers and partners powerful, comprehensive tools and customer-centric solutions to create stunning websites and manage customer experiences easily in a dynamic business environment. Founded in 2004, Kentico is a Microsoft Gold Certified Partner headquartered in the Czech Republic with offices in the US, UK, Netherlands, and Australia. Kentico has 1,000 digital agency partners and powers more than 25,000 websites across 100 countries. Customers include Bacardi, Twinings, Great British Chefs, Gibson, Mazda, Mighty River Power, Run and Become, Sony, and Vodafone.

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Carly Stemmer
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