Help4U Managing Director To Speak at GHC 2015, Singapore

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Navigating the 7Cs: A new perspective on Family Health Management

AESOP Healthcare CRM

Research has proven that socio-economic and ethnic disparities, barriers to communities accessing services, are reduced through health literacy.

Today, Help4U, creator of the award-winning people-centric CRM for healthcare, AESOP, announced that managing director Kay Poulsen will be a featured speaker at the upcoming 4th Annual Global Healthcare Conference (GHC 2015), taking place on June 29-30 in Singapore.

Poulsen, along with Sheree East, Director of Nursing for Nurse Maude, are the authors of the GHC featured paper, entitled: “Navigating the 7Cs: A new perspective on Family Health Management.” The essay focuses on the evolution of Help4U’s activities, events, services and Outcomes Planner (AESOP®) software as a community health care information system, pulling more than a decade’s worth of information to draw new, illuminating conclusions on how to develop the best possible health outcomes for the average person.

“Research has proven that socio-economic and ethnic disparities, barriers to communities accessing services, are reduced through health literacy,” says Poulsen. “Better health literacy can more easily be overcome with basic tools to help healthcare providers, patients and stakeholders to communicate from a common platform of health literacy based on plain language.”

Poulsen is available for on-site meetings as well as press interviews on behalf of Help4U.

Please direct all enquiries to:

Tamarie Ellis
+1 503-746-8107 (US)
+64 21-818-009 (NZ)

AESOP is a people-centric CRM developed by Help4U’s consumer-support service. Nurses, allied health, and support workers use field devices to receive, view, and update information as administration staff and management receive real-time updates at the desktop. AESOP is designed around a plain-language reference terminology (Omaha System) and a Care Planning taxonomy that translates community health care interventions and outcomes into a bill of materials. The data framework maps to international clinical coding standards (SNOMED-CT, InteRAI, ICD-10). All documentation is completed electronically in the field, eliminating 100% of paper-based, keyboard, or re-keyed processes from the workflow. Like its namesake, AESOP tells short, succinct stories with a message.

About Help4U

Established in 2006, Help4U navigates insurance and health care providers to help people across New Zealand, including those with family overseas, achieve satisfaction in their health care, essentially delivering better patient outcomes. The company provides unique solutions to existing services using state-of-the-art technology. For more information on Help4U, please visit

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Tamarie Ellis