At Palette, we’re creating a new category of hardware and software offering flexibility of both form and function because we recognize that everyone works differently
Waterloo, Ontario (PRWEB) July 07, 2015
Today, Palette announces the launch of its modular control interface comprised of snap-together sliders, dials and buttons. With a Palette kit, users can create a personalized experience that benefits from the speed and precision offered by a hands-on interface.
Palette offers photographers and creative professionals a game-changing experience. Unlike generic one-size-fits-all keyboard and mouse interfaces, users can fully customize the layout, function and even colour of each control module to fit their own workflow and favourite software. Where touch screens require users to look down and offer no sense of feedback, the use of physical controls allows the user to engage directly with their work and can drastically improve workflow.
“At Palette, we’re creating a new category of hardware and software offering flexibility of both form and function because we recognize that everyone works differently,” says Calvin Chu, founder and CEO. “We’re excited to see people use Palette’s hands-on controls to make interaction more natural and enjoyable.”
Palette is improving the editing experience for photographers today, and is working on doing the same for video editors and musicians next. As an expandable modular solution, Palette’s hardware team is already conceptualizing next modules, such as motorized sliders and trackballs.
On the software side, Palette will continue to collaborate with great software partners to build deep integrations, and plans to begin a user led community where others can share the best of their own Palette layouts and time saving tips. In partnership with Adobe, Palette is pleased to offer a special limited time offer on the industry leading Adobe Creative Cloud Photography plan with the purchase of any Palette kit.
In the future, Palette will release developer tools offering access to the hardware and the ability to create new plug-ins for a variety of use cases.
Palette is available for pre-order at palettegear.com starting at $199. Along with three kit sizes geared to starters, experts, and professionals, Palette will be offering individual add-on modules for a truly custom interface solution.
Palette was founded in 2013 by product designer Calvin Chu and has since grown to 6 full-time employees. Palette participated in the HAX Accelerator the University of Waterloo’s Velocity program and the Creative Destruction Lab at the University of Toronto. Palette has been funded by Extreme Venture Partners and SOSventures. This launch follows Palette’s successful Kickstarter campaign in 2014.