NUX Group, Inc. Surprised Its Customers with Flash Sale

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In celebration of summer, online fashionable activewear retailer NUX Group, Inc. held a surprise flash sale that offered a 70% discount on all items to its customers.

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With summer in full swing and many people looking to refresh their fitness wardrobes, now is the perfect time to allow customers to stock up on all their summer clothing needs.

As a way to ring in the summer, on June 16, 2015 NUX announced a surprise "70% off for 70 minute" sale: a flash sale offering a 70% discount on every item in its online store.

"We wanted to create our own fireworks with an explosive and exciting sale which, like fireworks, wouldn't last long," says Malek Neman, President.

Customers were able to purchase any of NUX's high-quality activewear pieces, which range from yoga and pilates to spinning and running apparel, at a huge discount. While any item was eligible for the 70% discount, Neman says that the company's London Leggings and V-crop shirts continue to be the most popular sellers.

This was the first time NUX had held a flash sale. With summer in full swing and many people looking to refresh their fitness wardrobes, now is the perfect time to allow customers to stock up on all their summer clothing needs.

"Sales are just so ordinary these days," Neman says. "We wanted this to be a fun and exciting way of thanking our customers for their support by not limiting the choices of what's on sale. We hope customers will have fun purchasing items they might not normally purchase because of their price."

NUX Group, Inc. announced its flash sale via its social media pages and sent emails to customers signed up for the company's mailing list. Neman says the flash sale has helped generate new interest in the company and got customers talking, and that the company plans to offer more of these special deals in the future.

"Word of mouth is key in the industry, and there is no better way to get people talking than by having a great sale that will bring in new clients," he says. "The company believes that the outcome was beneficial for all involved. Customers were able to take advantage of a great deal and stock up on trendy leggings and athleisure wear, while at the same time telling friends and family about the sale."

About NUX Group, Inc.

NUX Group, Inc offers high quality, USA made fitted clothing. Their offerings include tops, bottoms, jackets, bras, accessories and more. Living by the three pillars of compression, body engineering, and 100% made in the USA, NUX Group, Inc continues to bring innovative solutions to the world of apparel. To learn more, visit http://www.nuxusa.com

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Malek Neman
NUX Group, Inc.
+1 (424) 324-3396
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