Lauder Institute Releases Global Business Insight Report 2015

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From smartphones in Latin America revolutionizing the region’s chaotic taxi services to France’s burgeoning beer industry, new study investigates the latest trends shaping today’s global marketplace

In partnership with Knowedge@Wharton, the Lauder Institute has released a special report by its joint-degree students, which explores how different global regions are approaching entrepreneurship and innovation, and the factors that contribute to business and economic success. The Global Business Insights Report 2015 “Emerging Players on a Global Stage” features articles from Lauder Institute students all of whom pursue from the University of Pennsylvania a Wharton School MBA and a Master’s in International Studies. The Lauder Institute offers advanced business, language and inter-cultural studies related to five regional programs: Africa, East Asia, Europe, Latin America, as well as South Asia, the Middle East and North Africa. The Lauder Program also includes a Global Program, which emphasizes the role of international actors and actions across national borders and world regions.

The articles, available via Knowledge@Wharton, the Wharton School’s journal of business research and analysis, span a wide range of topics, from consumer markets, technology and social impacts on infrastructure, business models, emerging markets and education. Readers can learn how the prevalence of cab-calling smartphone applications in Latin America are helping simplify the region’s taxi industry despite some of the most notorious traffic problems on the planet, making taxi drivers’ businesses more efficient and profitable. They also can find out about China’s struggles to become more competitive in the increasingly lucrative world of professional soccer.

“During summer immersion programs, Lauder students conduct research and interviews on business, economic, cultural, or political topics and this report is the result of all their findings,“ says Mauro Guillén, Director of the Lauder Institute. “Over the years students have examined entrepreneurial activities, cultural traditions or practices and their business implications, and industries typical of a particular country or region. This year the topic of emerging markets runs through nearly every article in the report.”

Also showcased in the report is consumer investing, including the uncertain future of the young consumer-credit industry in Russia, and of Yu’E Bao, a unique money-market fund created by Chinese Internet giant Alibaba. And on the food and beverage scene, articles address how wine-loving France is rediscovering its long dormant beer heritage, while India’s increasing whiskey consumption serves as a mirror of its cultural changes.

Two other economic business models are investigated to see how their success might be replicated elsewhere: South Carolina’s creative public-private partnerships and business-led organizations, and Germany’s “Mittelstand,” the relatively small firms quietly fueling that country’s export powerhouse.

A full copy of the report can be downloaded at:


About the Lauder Institute:
The University of Pennsylvania’s Lauder Institute, founded in 1983, combines a world–renowned Wharton MBA with a Master’s in International Studies. Advanced language and culture training, in-country immersion programs, and a research project from the School of Arts & Sciences all prepare Lauder Fellows for the ever-evolving global economy. Graduates join the diverse, supportive and committed worldwide Lauder community – continuing a nearly 30-year tradition of international business leadership. The Lauder Institute also offers an MA/JD joint degree. For more information, visit

About the Wharton School:
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs annually and a powerful alumni network of 93,000 graduates.

About the School of Arts & Sciences:
The School of Arts & Sciences provides a foundation for the scholarly excellence that has established Penn as one of the world’s leading research universities. The School enrolls 6500 undergraduates, admits approximately 250 students each year into its 32 doctoral programs, and offers a wide range of programs for lifelong learning. International studies are a vibrant enterprise at the School of Arts & Sciences. In addition to offering instruction in 50 languages, the school is home to an array of centers, programs and institutes dedicated to the study of world regions and contemporary global issues and conflicts.

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Allison Bozniak
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