From multi-touch attribution to advanced data sharing to organic lift, the TUNE Marketing Console is mission control for marketers building their omnichannel strategy on mobile.
Seattle, Washington (PRWEB) June 30, 2015
Today, TUNE (http://www.tune.com), the leading enterprise platform for mobile marketing, released the TUNE® Marketing Console (TMC), unifying the measurement of paid, earned, and owned marketing campaigns in one actionable dashboard. From multi-touch attribution to advanced data sharing to organic lift, the TMC is the mission control for marketers building their omnichannel strategy on mobile.
This new combined console was made possible by integrating two acquired products, MobileDevHQ (acquired last year) and Appfuel (acquisition announced today), with TUNE’s flagship product MobileAppTracking (see below for more information about each). With combined insights from all three products in one customizable dashboard, marketers have fast, easy access to KPIs across paid and non-paid campaigns, as well as visibility into consumers who found their app organically. The result is a unified experience that frees marketers to focus on driving results.
“We continuously heard from marketers and CMOs the need for a unified dashboard for mobile that spans their paid to non-paid channels. I’m so proud of the way our engineering and product teams came together to solve this problem,” said Peter Hamilton, CEO of TUNE. “The TUNE® Marketing Console provides a single product experience for us to build upon. You will see rapid improvements as the months progress as we make additional investments and acquisitions to support the vision of building the full stack solution marketers really need to succeed.”
The Most Complete Marketing Platform for Mobile
The path from discovery of an app, to install, to in-app engagement or purchase typically involves many channels and strategies, each playing a different role in the consumer experience. To optimize results, marketers must measure and understand the interplay amongst paid and organic channels.
“If there’s one thing I’ve learned from studying organic user behavior, it’s that the journey to a mobile conversion is not always simple. More often than not it involves several steps across multiple screens and channels,” said Ian Sefferman, General Manager of the TMC, previously founder and CEO of MobileDevHQ. “By bringing organic, non-paid channels directly into the TMC, we’re able to offer actionable multi-channel data in an unprecedented way. With the TMC, marketers all the way up to the C-suite have a more holistic view of their data, enabling them to make smarter decisions and drive more growth on mobile.”
With this knowledge, marketers can associate ROI with every channel, create a better experience by understanding the timeframe of consumer decision-making, and optimize spending across channels to achieve the most effective media blend. Perhaps the greatest value of the TMC is how fast and easily marketers can set up and manage measurement of many channels at once, so they can stay focused on testing and tuning for better results.
For more information about the TMC or to request a demo, visit http://www.tune.com/request-demo.
About MobileAppTracking (MAT) by TUNE
MobileAppTracking is the industry standard for mobile app marketers to measure performance. Trusted by more top 100 grossing apps than any other mobile measurement platform, MAT provides best-in-class tools to help marketers attribute their user acquisition, re-engagement, and retention campaigns to the appropriate channels and partners.
About MobileDevHQ (MDHQ) by TUNE
MobileDevHQ is the industry’s first app store optimization and analytics platform, helping marketers drive results and downloads in the app stores. Following the July 2014 acquisition, the MDHQ product was quickly integrated into TUNE’s MobileAppTracking (MAT) and immediately become part of TUNE’s product offerings. Ian Sefferman, founder and CEO of MDHQ, is now the General Manager of the TUNE® Marketing Console, located at TUNE’s headquarters in Seattle.
The early integration of MDHQ with MAT pushed the boundaries of measuring earned media strategies alongside paid strategies for mobile marketers. The MDHQ technology is an invaluable part of the TUNE® Marketing Console.
About the Appfuel Acquisition
Founded by Andrew Boos, Rex Kim and Alfred Kam in 2012, Appfuel provides mobile marketers with a unified tool for cross-promotion and hosting ads in their own apps. Since acquisition, the team has been been furiously working to integrate cross-promotion functionality for marketers into the TUNE® Marketing Console. With the this technology, a marketer who has more than one property can easily display an advertisement in their app for another app they own. This, combined with the ability to measure other internal channels, such as email, SMS, and push already available with TUNE, makes up the owned media portion of the TUNE® Marketing Console. For the launch of the TMC, “Cross promotion campaigns” are available by requesting access through the dashboard.
“We realized app marketers had difficulty managing the inventory between their apps - and we built a tool that represents and enables control over that tradeoff,” said Andrew Boos, CEO of Appfuel. “This mission of transparency and simplicity couldn't be more aligned with that of the TUNE® Marketing Console. We are proud to see the launch of this unified tool and excited to see it create value for our customers."
“TUNE’s commitment to finding the right teams and commitment to developing innovative solutions across multiple channels are among the many reasons I advised Appfuel to work with TUNE and their excellent leadership team,” said Dan Irish, Appfuel’s advisor throughout the acquisition process.
TUNE (http://www.tune.com) is the leading enterprise SaaS for marketers and their partners to measure results on mobile. Supporting more than 25 percent of the top 100 highest-grossing apps in iTunes and Google Play today, TUNE brings together measurement and attribution across paid, owned and earned media into one TUNE® Marketing Console. Headquartered in Seattle, Washington with more than 300 employees in eight offices worldwide, TUNE is the most widely adopted solution to measure mobile marketing performance and is trusted by brands such as Expedia, Sephora, Trulia, Alaska Airlines, EA, DraftKings, and more.
For more information, visit http://www.tune.com or follow us on Twitter, Facebook, LinkedIn, Google+, and Instagram.