DealerRater Joins NIADA as a National Member Benefit Partner

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DealerRater will offer NIADA members a range of services to manage and enhance their online reputations

DealerRater, the car dealer review website for consumers, today announced that it has joined with the National Independent Automobile Dealers Association (NIADA) as the association’s latest Member Benefit Partner.

DealerRater, founded in 2002, is a trusted, third-party resource for consumers who are seeking information about where to purchase and service their vehicles, and also allows dealers a way to promote themselves using online reputation management tools.

“Consumers go online to research vehicle reviews, specs and pricing. This helps the consumer to decide what to buy and how much to pay. DealerRater helps consumers address where to go and who to ask for through the integrity of our third party consumer reviews of customer experience,” said Gary Tucker, DealerRater’s CEO. “We provide the platform that helps connect customers with the right person at the right dealership and helps NIADA dealers connect with active in-market consumers; it’s a win-win.”

CertifiedEssentials™, the core package of DealerRater’s Certified Dealer Program suite, is designed to convert a dealership’s positive online consumer reviews into sales using unique tools like employee review pages; LotShot, a photo review app; and Resolution Advantage, which provides dealers a two-week window of opportunity to open a dialogue with a customer who writes a negative review to resolve the issue addressed in the review.

DealerRater also offers ServiceEngage™ to help dealers attract and connect with local service customers, and 360Connect™ to monitor the dealership’s web-wide reputation and leverage social media to build their brand and connect with more customers. And just last week, DealerRater launched a new addition to its product suite – ReviewBuilder, which offers car dealers the opportunity to accelerate and automate their customer review solicitation efforts, earning them more reviews, faster.

“DealerRater is completely focused on the automotive industry and offers dealers several tools other consumer review sites cannot,” said Scott Lilja, NIADA senior vice president of member services. “Our members will embrace the opportunity to work with a provider like DealerRater and take advantage of their expertise in building online reputation.”

For more information about DealerRater, call 1-800-266-9455 or visit

About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, nearly 2 million consumer reviews and a million-plus cars listed for sale. More than 14 million consumers read DealerRater review content across the Web each month. Consumers visit the DealerRater site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals – all for free.

DealerRater offers qualified car dealers a Certified Dealer Program as a reputation-building management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Its national network of more than 5,400 dealers are members of the award-winning DealerRater Certified Dealer Program. DealerRater is proud to have earned the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and its third consecutive “Top Rated” Reputation Management award in the fifth annual DrivingSales Dealer Satisfaction Awards. For more information, visit or call 800-266-9455.

The National Independent Automobile Dealers Association (NIADA), is among the nation's largest trade associations representing the used motor vehicle industry comprised of more than 38,000 licensed used car dealers. Since 1946, NIADA has represented the voice and interests of used car dealers at the federal level in Washington, D.C. Coupled with the state association network across the country, our grass-roots framework provides a dual layer of advocacy unmatched in the used motor vehicle industry.

For 68 years, NIADA has engineered programs and leveraged technology to fulfill its mission to advance, educate and promote the independent, used car dealer. NIADA stands tall for its members who subscribe to a strict Code of Ethics of duty, honor and integrity and who believe in the advancement of small business in support of the free-market system. More information about NIADA programs and educational opportunities is available at,, and

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