New “Car-guments” Survey From TomTom Says: 75 Percent of Americans Argue in the Car

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76 Percent of “Car-guments” Occur Because of Traffic or Directions

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With a focus on helping people get to their destinations faster, TomTom is all about helping Americans shorten the amount of time they need to be in the car so they can get to their destinations faster and spend more time doing things they enjoy.

Just in time for Fourth of July and summer travel, TomTom, Inc., the traffic intelligence experts, today announced a survey that explores car behavior of Americans across the nation. TomTom found that a little over 75 percent of Americans end up arguing in the car, with 48 percent of those arguments happening because of someone else telling them how to handle traffic and directions and 28 percent over being stuck in traffic. Below are the top five reasons people argue in the car:

1.    Someone telling you how/where to drive and how to handle traffic (48%)
2.    Frustrations from being stuck in traffic (28%)
3.    How to handle other drivers (27%)
4.    Running late because someone took too long to get ready (27%)
5.    Speeding or driving too slowly (15%)

“There’s something about being in a car and on the road with others that seems to raise the stress level for Americans,” said Jocelyn Vigreux, President of TomTom, Inc. “With a focus on helping people get to their destinations faster, TomTom is all about helping Americans shorten the amount of time they need to be in the car so they can get to their destinations faster and spend more time doing things they enjoy.”

Other key findings include:
➢    68 percent of Americans say they got in a car-gument because of “back seat driving” either from a spouse/partner, friend or family member
➢    27 percent say they don't speak to the person they argued with for a period of time
➢    25 percent think being in tight quarters together for a period of time is what leads to many unnecessary car-guments
➢    10 percent think they argue over music choice
➢    Surprisingly, only 9 percent of car-guments come from sibling bickering (dispelling the idea that most arguments in the car happen among siblings)

For more information, please contact Joanna Humphrey Flynn (jflynn(at)cerconebrown(dot)com) or visit TomTom.com.

Methodology
This survey was conducted online within the United States by OnePoll on behalf of TomTom, Inc on June 22, 2015. The sample size was 2,000 with a demographic of US adults over the age of 18. Respondents were selected and invited to participate at random from a double-opted in and fully managed online research panel. OnePoll is a corporate member of ESOMAR and employs members of the MRS, employing standards that adhere to the MRS code of conduct.

About TomTom
At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it. We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone. We have four customer facing business units: Consumer, Telematics, Automotive and Licensing. We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.

Founded in 1991 and headquartered in Amsterdam, we have 4,200 employees worldwide and sell our products in over 46 countries.

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Jill Archibald
CerconeBrownCompany
+1 (617) 379-5265
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