Pedras Water Wins Coveted Gold Award in 6th Annual Beverage World Bevstar Awards

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Naturally Sparkling Water Wows Retailers and Buyers at the 2015 Summer Fancy Food Show

Pedras, a unique and naturally effervescent water joined an elite group of producers this year by winning the Gold Medal in International Taste and Quality at the 6th Annual BevStar Awards. Beverage World’s annual BevStar Awards recognize innovation and quality in a number of different beverage categories and are judged on the product’s taste, uniqueness, packaging and ingredients. Pedras exhibited their award winning water to retailers and buyers at the 2015 Summer Fancy Food Show in NYC located in the Portuguese Pavilion at booth 131A this past June 28th to June 30th.

The Summer Fancy Food Show is North America’s largest specialty food and beverage event. Attendees have the chance to experience over 180,000 high quality products in the food and beverage sector. The show also provides a unique opportunity for brands to connect with exhibitors from over 80 different countries.

Situated in the north of Portugal on an isolated plateau, Pedras Valley is a unique place where the terroir imparts its incredible properties to the water. Straight from the deepest mountains in the Pedras Valley, Pedras water flows naturally sparkling from the earth and remains untouched by man until point of consumption. It is this unique characteristic that makes Pedras part of an exclusive club of 0.5% of the world’s waters that are 100% natural, with no added CO2. The water’s natural composition and distinctive minerality is a rare gift that has the ability to enhance the palate while dining, highlighting the natural flavor of gourmet foods and wine.

Pedras Valley is also home to many of Portugal’s award winning hotels that have housed such distinguished guests as the Kings and Queens of Portugal. Pedras Salgadas Spa & Nature Park was recently award the Best Resort Travel + Leisure Design award for its eco-friendly and modern modular tree homes by Travel and Tourism Enterprise. The valley is an isolated plateau free from any pollutant influence and is a region of rare beauty, the perfect place to house such illustrious hotels.

“The Summer Fancy Food Show was the perfect opportunity to introduce Pedras to an important client base of buyers and educated consumers,” remarks Ron Salerno, Country Manager of USA & Canada for Pedras. “Our reputation as one of the most unique and premium waters in the world gives us the competitive edge entering the market.”

Praised by international water connoisseur Micheal Mascha of Fine Waters, the online bible for the water industry describes Pedras as, “a very distinct mineral water from Portugal, with rare natural carbonated high mineral content and soft small bubbles and character, a perfect water on a fine dining table paired with food.”

Pedras is currently available in glass bottles of 250ml and 750ml sizes and is sold internationally and in the US.

For more information on Pedras, visit http://www.pedras.com/en/home.aspx

About Pedras

Discovered during the age of the Roman Empire in the north of Portugal, the natural water spring of Agua das Pedras resides within the thermal town of Pedras Salgadas. Pedras is a distinct and unique 100% naturally carbonated water, which enhances the flavor of food to be discovered by cosmopolitan people who actively seek new and authentic experiences and social sharing, through sophistication and cuisine.

From Philadelphia to Paris, Pedras' unique taste and quality has received significant awards and praises from the finest chefs and sommeliers in cities all over the world. Gaining momentum to expand as a global brand from its international recognition, Pedras is now available to consumers in the US.

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Denise Finnegan

Laura Denby
@alessandroboga
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