Groupware Technology Announces Updated Brand and Launches New Website

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Groupware announced today the launch of a refreshed brand identity and website. The new website (http://www.groupwaretech.com) includes more intuitive solutions content and delivers a modern, aesthetic experience for users. The website, logo and new content better reflect the future of the company based on the emergent needs and challenges of its enterprise customer base.

Refreshed company logo for Groupware retains the legacy of the brand.

We want to ensure that our brand effectively represents the full breadth and caliber of our data center and cloud services and our role in helping customers deliver agile IT services more cost effectively.

Groupware Technology, a leading Bay Area data center solution provider, announced today the launch of a refreshed brand identity and website. The new website (http://www.groupwaretech.com) includes more intuitive solutions content and delivers a modern, aesthetic experience for users. The website, logo and new content better reflect the future of the company based on the emergent needs and challenges of its enterprise customer base.

The updated Groupware logo, an abstract representation of a puzzle piece in dark red and grey, stays true to the brand’s legacy. The logo represents the company’s role in providing technology solutions for complex business challenges. The logotype is now simpler, more modern and the logo will be first introduced to the public with company’s website launch. Under the corporate brand, the data center solution provider will formalize sub-brands supporting their growing cloud and rack integration solutions practices in the coming months.

Groupware CEO and President Mike Thompson stated, “We are reaffirming our commitment to our Core Values with the launch of our new website and updated brand. We are celebrating ten years of consistent growth and we continue to adapt our service offering to deliver more value to our customers as they evolve to cloud and services-driven IT models. Our roots are in data center infrastructure solutions and I am proud of how we have been able to evolve our services in alignment with customer needs to increase flexibility and speed time to value on their infrastructure investments.”

Scott Sutter, Executive Vice President further explained, “We want to ensure that our brand effectively represents the full breadth and caliber of our data center and cloud services and our role in helping customers deliver agile IT services more cost effectively.” Sutter presides over the company’s engineering and sales team. He stated, “Conversations with our customers have led us to make significant investments in our technology lab and engineering capabilities which have propelled our growth. Our updated brand better reflects our ability to provide agile integration, application and cloud-centric solutions.”

The new identity system will be rolled out in the last half of 2015, starting with this week’s website launch. Interactive media, new sales and marketing tools will follow and will coincide with the company’s 10th annual Summer Soiree event and move to a 35,000 square foot headquarters in Campbell, California later this year.
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Beth Fox
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