Leading Retention Software Provider Optimove Announces Retention Marketing Conference

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Optimove Connect is the first-of-its-kind symposium on the art and science of customer marketing, to be held in Tel Aviv’s high-tech hub.

The symposium is ideal for marketers, executives and entrepreneurs interested in the cutting edge of customer retention.

Optimove, a provider of automated retention marketing solutions for customer-centric businesses, announced today that it will be hosting Optimove Connect, the first conference in Israel exclusively focusing on the topic of retention marketing. The event will take place on 29 July 2015 at the artistic Tel Aviv event venue, The Fourth Floor.

The symposium is ideal for marketers, executives and entrepreneurs interested in the cutting edge of customer retention. The first of its kind in Israel, this thought-provoking collection of lectures, panels and roundtable discussions will be delivered by industry experts and thought leaders. Veteran retention marketers and other experts—including Optimove executives, Optimove clients and well-known figures from local business and academia—will share their tips, tricks and best practices developed during years of work with hundreds of brands.

Prof. Barak Libai, of the Faculty of Marketing at the Arison School of Business, will deliver a keynote on the future trends of customer marketing. Gigi Levi-Weiss, former CEO of 888, will deliver a second keynote about the strategic advantages of a well-structured CRM organization.

Panel and roundtable topics will address additional topics, including:

  • Engaging Customers in the Era of Marketing Overload
  • Multi-Channel Marketing
  • Predictive Analytics
  • Measuring Campaign Success
  • Gamified Campaigns

Registration for the event is now open at optimove.com/connect.

The Optimove software has helped its users achieve an average increase of 15% in customer spend while driving retention rates up 17% and re-activation rates up 20%. Meanwhile, churn rates show an average decline of 12%. In total, more than 150 clients in retail, social gaming, online casino gaming, trading and other verticals use the software. In 2014, Optimove delivered more than 670 million marketing messages on behalf of its clients.

Optimove’s well-established global leadership in the field of retention marketing uniquely positions it with the knowledge and experience to host such an event. Educating the market on the philosophical, strategic and hands-on tactical aspects of data-driven customer marketing is one of the company’s main priorities. After bringing together the retention marketing community in Tel Aviv at this inaugural event, the company plans to host similar events in London and New York.

About Optimove
Optimove is the leading retention automation platform, used by over 150 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of data to enable marketers to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web, Facebook and other channels. Optimove’s unique customer modeling, predictive micro-segmentation and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by brands of all sizes in a variety of industries. The company has offices in Tel Aviv, New York and London. More information is available at http://www.optimove.com.

Matt McAllister
Fluid PR

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Matt McAllister
Fluid PR, Inc.
+1 (510) 229-9707
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Fluid PR & Communications
since: 02/2012
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