Brand USA Selects Sparkloft Media As Social Community Management Agency of Record

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Leading Portland, Ore.-based community engagement firm will lead digital content creation to expand international visitation to United States

“We’re confident that partnering with Sparkloft Media will drive increased international travel to - and spending in - the United States," said David Whitaker, chief marketing officer for Brand USA

Brand USA, the public-private partnership responsible for increasing international visitation to the United States, has selected Portland, Ore.-based Sparkloft Media to serve as its agency of record for its digital content creation and social community management in 11 international markets.

“Social media and digital content are becoming more and more influential to international travelers choosing not only how and where to spend a vacation but equally important how to share their experiences,” said David Whitaker, chief marketing officer for Brand USA. “We’re confident that partnering with Sparkloft Media will drive increased international travel to - and spending in - the United States.”

In addition to daily social media management and content creation, Sparkloft Media will provide topline strategy on channel selection and management, content strategy, cadence, promotional planning and execution. As part of the program, each of the 11 target countries will have a dedicated community content manager who resides in market and is well-versed in that country’s culture, customs and travel habits. These managers will help develop original interactive content, curate travelers experiences – including video and photos and directly engage consumers one-on-one."

“Brand USA is an outstanding organization doing amazing things to attract international visitors,” said Martin Stoll, president and founder of Sparkloft Media. “Together with Brand USA, we will continue to raise awareness among international travelers and create dynamic content that inspires visitors to experience our country themselves.”

Sparkloft Media will also oversee a series of Instagram influencer takeovers, whereby social media tastemakers will visit and key regions throughout the United States, creating and sharing content with their vast network followers.

For more information on Sparkloft Media and how the company is steering social media programs, contact Katie Schoen at Katie@lawrence-pr.com or visit https://sparkloftmedia.com/.

About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. With a mission of increasing international visitation to the United States, Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures. Brand USA’s activities are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America’s boundless possibilities. For industry or partner information about Brand USA, visit http://www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at http://www.DiscoverAmerica.com.

About Sparkloft Media
Sparkloft Media has specialized in social media for more than eight years, and continues to foster online conversations for its clients by developing and implementing strategic campaigns on all leading social platforms. The company works with its clients to implement social media strategy, content marketing, community management, trend reporting, social media co-ops, training and education, social commerce, integrated campaigns, app design and development, and influencer programs. Headquartered in Portland, Ore. - with 31 employees who speak a combined 15 languages - Sparkloft Media develops communities, programs and campaigns throughout the world, and provides a global perspective on international initiatives. Its work has been featured in a number of national publications, including The New York Times and Travel + Leisure, and has been recognized by the Adrian Awards, HSMAI Awards and Travel Weekly Magellan Awards. Sparkloft Media founder and CEO Martin Stoll has been asked to speak at leading conferences around the world, including DMAI, eTourism Summit, ITB Berlin, Outdoor Retailer and IMEX. For more information, follow Sparkloft Media at: http://www.sparkloftmedia.com/.

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Katie Schoen
Lawrence PR
+1 (503) 303-7630
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