The Pert Group and MSS to Become Acturus

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The Pert Group and MSS are coming together to form a dynamic new research consultancy, Acturus, a radical change in approach to identifying, clarifying, and influencing The Buy.

The powerful combination of expertise created by coming together provides an unprecedented perspective on the buying process.

Dale Lersch, CEO of The Pert Group and Kevin Moran, CEO of MSS announced today that the two leading market research consultancies have merged as of July 1st resulting in Acturus. Acturus will be a new and powerful brand in the market place with a unique and market leading offering that will provide insights and powerful consulting on consumers and their influencers for some of the world’s biggest brands.

The Pert Group is a global research based consulting firm, a leading force in custom market research and a Top 40 research firm based on its revenue. MSS is one of the fastest growing U.S. based research firms with its expertise focused on multi-sponsored studies of influencers.

The Pert Group is headquartered in Farmington, CT, with offices in Miami, FL, Kansas City, MO, Pittsburgh, PA, and London. Established in 1978, the company integrates financial, attitudinal and behavioral information to bring clarity to business, brand and marketing decision making. The company is well known for its decade’s long relationships with its key clients in the Alcohol Beverage, CPG, HBA, Restaurant and Financial Services industries.

“Acturus is the logical evolution that combines our industry leading companies to bridge the powerful connection between buyers and their influencers in a way no other company our size can match. Our integrated qualitative, quantitative and big data capabilities coupled with our expertise across numerous categories allows us to provide an unprecedented 360 by 360 perspective on marketers' targets and a richer more nuanced view of consumer decision making,” remarked Acturus Co-CEO Dale Lersch.

MSS is headquartered in Scottsdale, AZ with offices in Miami, FL and London. Over the past decade, MSS has offered affordable, multi-sponsored, 'near custom' market research to help marketers optimize their brand’s direct to the trade marketing and sales programming to drive brand recommendations at the point of purchase. MSS provides a wealth of actionable information about Influencers in 19 categories from beverages to passenger car lubricants in nearly 50 countries.

The merger will allow Acturus to bridge the powerful connection between buyers and their influencers and help clients create programs that reach, touch and persuade them in new ways.

“We have quantified and validated the importance of the trade Influencer,” says Kevin Moran, Co-CEO of Acturus. “That critical role in driving sales to consumers at the point of purchase cannot be ignored. We look forward to leveraging our knowledge with the 25 plus years of consumer research expertise The Pert Group has amassed, to provide a truly radical change in the approach to identifying, clarifying and influencing the buying process.”

The new company, Acturus will begin operating July 1st and be fully integrated September 1st offering custom research based consulting services and multi-sponsored studies using qualitative, quantitative and advanced analytical techniques.


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Christopher Barnes
The Pert Group
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