American Organizational Theorist Rita McGrath Talks About Creating Discovery Driven Change in Interview with SarderTV

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McGrath provides practical ways to implement transient strategic change in an organization to promote flexibility and innovation in the marketplace

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Very few companies can maintain a lasting advantage today, due to the digital revolution, globalization and customers access to an international marketplace. She explains how companies need to turn to more temporary and flexible strategies to stay ahead.

Rita McGrath, Professor of Management at Columbia Business School was recently interviewed by Jennifer Crumpton for SarderTV, the online independent learning channel. In the interview, Rita McGrath talks about her book, The End of Competitive Advantage, the teaching profession, learning cultures, income equality and the current skills gap in the United States.

“Rita McGrath is one of the top experts when it comes to organizational change, innovation and entrepreneurship. We are proud to add her interview to SarderTV where more people can learn from her knowledge,” said Russell Sarder, CEO of NetCom Learning and creator of SarderTV.

Dr. McGrath is a well known speaker and writer in the field of business management. She has been an entrepreneur herself with two business startups to her name and has worked in the government and in the political arena. Currently she is a fellow of both the Strategic Management Society and the International Academy of Management. In the SarderTV interview, she shares why she wrote her book, The End of the Competitive Advantage, and what she hoped readers would take away from reading it. She explains in detail the different strategies organizations can use to create a sustainable vision and develop new opportunities for company growth. One of the top strategies covered in her book, is the concept of transient advantage and its role in maintaining competitiveness. According to McGrath, very few companies can maintain a lasting advantage today, due to the digital revolution, globalization and customers access to an international marketplace. She explains how companies need to turn to more temporary and flexible strategies to stay ahead. In the interview, McGrath provides examples of companies who have implemented transient strategies successfully and companies who no longer exist because they failed to move from their initial plan of action.

SarderTV offers provoking, educational and candid interviews so that new entrepreneurs and aspiring business people can learn from them. The database is part of the international Learning Movement created by Russell Sarder to help spread knowledge and inspire a passion in lifelong learning. Operating on the premise that motivated individuals can learn from the experience, the success and the mistakes of others, SarderTV provides a unique opportunity to see and hear influential personalities talk about the subjects that matter to them. Some of the past interviewees have included Ira Neimark, former CEO of Bergdorf Goodman, Susan Davis, CEO of BRAC USA, and Dan Hoffman, President and CEO of M5.

Don't miss this thought provoking interview with Professor Rita McGrath at SarderTV.

SarderTV seeking additional leaders for interviews

SarderTV is also seeking leaders to interview and is targeting leaders from Fortune 500 companies, and exceptional public figures like Bill Clinton, Oprah Winfrey, Jim Collins, Bill Gates, Warren Buffet and many more. According to the National Venture Capital Association, more than 30 percent to $600 million this year has been invested in Web-based education. For investors seeking an opportunity to participate in a multimillion dollar idea SarderTV presents an excellent investment and is actively seeking investors. Several investors have already expressed an interest in this innovative idea. Investors interested in becoming a part of SarderTV are invited to get in touch as well, contact us at russellsarder(at)netcomlearning(dot)com.

About Sarder TV
SarderTV is a learning channel that contains a series of exclusive educational interview videos from top leaders in their industries, as well as motivational videos encouraging our public to succeed in their personal and professional lives, and many more. Russell Sarder, CEO of Sarder TV, has interviewed a series of leaders, who have shared their experiences and how they were able to achieve their success. Some of the names that Sarder has interviewed are: Ira Neimark, former CEO of Bergdorf Goodman; Russ Edelman, co-author of Nice Guys Can Get the Corner Office, Dan Hoffman, and David Hershfield, SVP Online Technology at RedCats.

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