SDM Software Names Kevin Sullivan VP of Product Management and Business Development

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Leading maker of Microsoft Windows configuration products expands executive team.

SDM Software (, leading provider of expertise, tools and tips for managing Microsoft Windows configuration using Group Policy, today announced the addition of Kevin Sullivan to its executive team. Founded by Darren Mar-Elia in 2006, SDM Software has helped hundreds of organizations better manage and secure their systems by optimizing Group Policy. Today the company is focused on configuration modernization and helping IT professionals manage their cloud-connected systems.

Sullivan joins SDM Software in the newly created position of Vice President, Product Management and Business Development. Most recently he was Director of Sales Engineering for Specops Software, where he worked directly with the sales organization and with engineering to help sell software, develop core messaging, evangelize solutions, build customer relationships, and ensure that sound market feedback was clearly articulated.

“We are tremendously excited to welcome Kevin to the SDM Software team,” said Mar-Elia, SDM President and Founder. “Kevin is passionate about Group Policy, Directory Services, PowerShell and other related technologies, and we look forward to his help driving configuration technology into the new era of cloud-connected systems. His experience will help us focus on solutions that solve important customer problems around compliance, security and configuration management in hybrid IT environments.”

"The intersection of configuration management and compliance has been a core interest of mine for many years. SDM Software has been able to provide targeted solutions based on vast knowledge of configuration, and the deepest knowledge of the Windows management space, and provide real solutions to customers," Sullivan said.

Sullivan’s career in technology began in the mid 1990’s. After a few years of delivering training and managing network environments for IBM Global Services, he entered the software development world as a Sales Engineer and Product Manager for Aelita/Quest Software. Kevin became a Group Policy MVP and began collaborating with Mar-Elia and others with deep interest in Windows and configuration management.

Sullivan then became the Director of Product Management at DesktopStandard, which was acquired by Microsoft in 2006. As Principal Program Manager Lead at Microsoft, he led the integration of DesktopStandard’s products into the Microsoft portfolio, and then contributed to other product teams including Windows Intune and App-V.

About SDM Software:
SDM Software is the worldwide leader in providing products for managing Windows Group Policy technology. With extensive real-world knowledge and experience managing Windows environments ranging from 100 to 100,000 systems, the company builds products that are designed with administrators in mind. More information and free product trials are available at

Social media links:
Twitter: @SDMSoftware

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Darren Mar-Elia
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