Leading Korean Beauty e-Tailer Launches Interactive New Website Design

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Peach and Lily announces new web design to enhance customer experience

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Peach and Lily, the first Korean online beauty e-tailer in the United States, has redesigned its website for an enhanced, user-friendly experience for the predominately female-shopping site that curates premium Korean beauty products for the U.S. market. The website, launched in June with improved user optimization, has changed its design for increased navigation and interactivity for a greater shopping experience for its discerning clientele.

Peach & Lily, the number one beauty e-tailer in the rapidly growing Korean beauty space in the United States, is credited with bringing many Korean beauty trends stateside and making them more widely available in the United States. The company, founded by Alicia Yoon, defines the way consumers discover, access, and shop for the best beauty and skin care products coming out of Asia. Peach & Lily functions as a portal for Asian beauty by editing the vast selection of products available in Korea, then offering only the best-in-breed skincare and color cosmetics. The site’s ‘Ask Lily’ functions as a ‘personal shopper,’ offering tips for using products which will assist customers with product selection. With greater in-depth search and product information, along with increased overall speed, the site optimizes customer priorities, tracks buying and selling at an advanced rate and combines insight and intelligence in purchases.

Yoon leads the charge in defining and curating the landscape of Korean beauty for markets outside Korea, both through the Peach & Lily site, as well as her industry presence. Alicia’s company also distributes premium Korean beauty brands to the top brick and mortar retailers in the U.S., namely Target, Sephora, Space NK, Anthropologie and Urban Outfitters among others. She identifies and spearheads trends that take root in Asia and launched Peach & Lily so the American woman could discover and access all the innovation coming out of that region of the globe. “The introduction of Korean beauty products into the U.S. market through our site allows women to fully discover and experience another culture’s beauty rituals and top product picks. We do all the footwork and filtering for our customers. Peach and Lily only presents about 5% of the products we rigorously test, so what is available on the site truly is the best in Asia.”

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Ju Rhyu
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