FireText Announces Multinational Shortcodes for Use in Both US and UK

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Single Shortcode Allows Global Brands to Invest in Creative Regardless of Geography

FireText, a leading provider of SMS marketing services in the UK, and part of the CallFire family of brands, today announced the availability of a single shortcode that allows global brands to reach their customers within the US and UK, the first available international shortcode of its kind. A shortcode can be used to send and receive SMS messages, and is meant to be easier to read and remember than a full number. With a simple code, 67076, businesses can use just one number in multiple international jurisdictions for easier marketing and alert communications.

“Businesses need to be able to communicate the same call to action in both the US and UK and now, for the first time, they can,” said James Huff, founder of FireText and director at CallFire. “Global brands want to invest in marketing creative and promote a single shortcode regardless of geography. With 67076, they are now able reach customers on both sides of the pond.”

The shortcode was provisioned by FireText, which was acquired by US cloud-based voice and text platform CallFire in late 2014. Through the acquisition, CallFire has expanded further into the European market and today’s offering shows the company’s continued investment towards a more global presence.

About FireText
FireText is an award-winning provider of SMS communication in the UK. Launched in 2010, their powerful web-based platform, API gateway and email-to-SMS serves companies of all sizes from owner-managed to multi-national companies, in the public & private sector alike. FireText has offices in Epsom & Cornwall, England and is part of the CallFire family of companies. For more information, visit http://www.firetext.co.uk.

About CallFire
CallFire, Inc. is a Text and Voice platform that helps businesses engage customers, drive revenue and increase sales. The company makes telephone messaging simple. CallFire products include Business SMS Text Messaging, Voice Broadcast, toll-free numbers, local phone numbers, Call Tracking, IVR, power dialing for agents and more. Call analytics enable our 200,000 users to reach customers more often and more efficiently. To learn more about how to grow your business, visit http://www.CallFire.com.

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Nikki Neumann
Dotted Line Communications
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