sweetfrog Opens First Location in Mississippi

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New Albany store to hold grand opening on July 4.

These Froggers helped open the New Albany store today in Mississippi.

"We fell in love with sweetFrog when we lived in Virginia and can't wait for everyone to get a taste of what makes our frozen yogurt so incredible."

sweetFrog Enterprises, LLC. is pleased to announce the opening of its newest location in New Albany, Mississippi. The opening is the first sweetFrog store located in Mississippi. The premium frozen yogurt chain was listed as #22 on the Inc. 500 list of fastest growing companies in 2014.

The store, located at 104 Railroad Avenue, New Albany, MS 38652, will have a grand opening event on July 4, 2015 at 11 a.m.

"We are so excited to bring sweetFrog to Mississippi and to have the first location in our hometown of New Albany," said Chris Chiles, co-owner of the New Albany store. "We fell in love with sweetFrog when we lived in Virginia and can't wait for everyone to get a taste of what makes our frozen yogurt so incredible. The community has been amazing and we want to thank everyone for their support!"

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 345 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four in twenty four states in the U.S, Dominican Republic, United Kingdom and soon to be open in Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

Contact:
Matt Smith, Chief Marketing Officer
matt.smith@sweetfrog(dot)net
(804) 835-6796
10800 Midlothian Turnpike, Suite 300
Richmond, VA 23235

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Pat Galleher

Matt Smith