Adobe, Southwest Airlines to Teach Brands How to Live Stream with Periscope

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PR News will hold an interactive webinar on July 9 on how brands can leverage this live video streaming platform to engage audiences in new ways.

Designed specifically for communications and marketing professionals, PR News will host a webinar “How Periscope Can Broadcast Your Brand” next Thursday, July 9, 2015 from 1:30 to 3 p.m. Speakers from Adobe, Lewis Pulse, Human Rights Campaign and Southwest will share their early best practices using Periscope for live streaming and show you how you can start experimenting with live streaming right away. View more information on the webinar online:

Less than two months after Periscope launched, users had already shared their live streams on Twitter 1.5 million times. Periscope’s super-easy interface and Twitter integration increases potential for using Periscope to personalize conversations with your audience. Brands are quickly recognizing its power to command attention instantaneously.

“Periscope is an opportunity to test, experiment and connect with your audience.” said Anastasia Khoo, director of marketing at the Human Rights Campaign.

At this 90-minute webinar, attendees will learn how to:

  • Use Periscope and master the technical details of the app
  • Get the best quality live-streaming video from your phone
  • Inspire followers to comment, share your live-stream and share “hearts”
  • Manage and respond to positive and negative comments
  • Broadcast your organizations internal culture
  • Gain positive media coverage for efforts on Periscope
  • Navigate potential pitfalls such as privacy and copyright infringement issues
  • Gauge the viability of competitive live-streaming apps.

With the adoption of smart phones on a widespread scale, millions of consumers are now connected to their favorite brands in ways that weren't thought possible even a year ago. Live streaming is the next frontier for brand communications, and Periscope is the tool to make that connection for brands. Communicators must take a serious look at how they can keep their audiences in sync with what’s happening at their organization in a whole new way.

To sign up for this webinar on how to use Periscope for your brand, visit

The registration rate is per office location and comes with a full year of online access to the on-demand version. There are also CDs available for purchase. For registration questions regarding this webinar, contact Rachel Scharmann at rscharmann(at)accessintel(dot)com.

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Rachel Scharmann
PR News
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