Founder of Serenity Palms Drug Addiction Treatment Center Uses Technology to Guide Recovery Addicts to Stay Connected to Recovery Channels

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With more than 20 years of addiction recovery himself, Jim Gray has developed the technology enhanced iRecover program, which includes Serenity Palms in Cathedral City, California. His passion for helping individuals and their families to live free from the chains of alcohol and drugs even extends into flying clients in his own plane to one of his remote Canadian addiction treatment centers.

Gray knew first-hand the fear and despair of nearly losing someone he loved dearly to the ravages of substance abuse. Gray now strives to reach individuals who suffer from the disease of addiction and their families with his message of help and hope.

When Jim Gray recovered from the shock of almost losing his son, then 18, to a head-on accident caused by a driver impaired by the use of an illegal substance, he decided to take action. He committed himself to meeting the chaos caused by addiction head-on. He began helping people recover from drug and alcohol addiction through a technology enhanced program called iRecover. He opened Serenity Palms in Cathedral City as part of his iRecover franchise, which also includes the flagship center, Serenity Ranch in Alberta, Canada, and Serenity on the Rock in Newfoundland, Canada. As a man with more than 20 years in recovery himself, Gray’s commitment to help others is so extensive; he even flies clients to Serenity on the Rock in his own plane.

The distinguishing aspect of the Serenity Palms iRecover program is providing each client with an iPad to increase accessibility to program materials, educational resources and individual counseling services. Upon admission to Serenity Palms, clients will have access to all classroom materials and will be able to contact their counselors and therapists through the iPad. They will be able to review what they learn during their residential treatment, and they will be able to find resources in the areas of nutrition, fitness and life skills. Using iRecover technology enhances the recovery experience by allowing individuals to review and study at their own pace and in the privacy of their own rooms. The innovation of using the iPad as a source of information, as well as a place to do personal journaling, does not replace the evidence-based cognitive behavioral therapy or 12-Step model of recovery. Rather, it enhances those processes by allowing clients to practice study and exercises at their own paces.

Gray’s vision for drug and alcohol addiction treatment, which now includes franchise opportunities, began when he made the decision to do his part to keep intoxicated drivers off the road. His son had suffered numerous fractures and facial lacerations, requiring plastic surgery, orthopedic repair and intensive care treatment. Gray knew first-hand the fear and despair of nearly losing someone he loved dearly to the ravages of substance abuse. Gray now strives to reach individuals who suffer from the disease of addiction and their families with his message of help and hope. Clients and their families who enter treatment at Serenity Palms can expect the high quality of care that iRecover treatment centers have to offer, along with the relaxed atmosphere in an area known worldwide for its resort atmosphere. Sunny desert weather, apartment-style living, a swimming pool and outdoor activities are trademarks of the Serenity Palms location.

About Serenity Palms:
Serenity Palms is one of three drug and alcohol addiction treatment centers in the United States and Canada that are part of the iRecover franchise, a highly successful program using iPad technology to enhance the recovery experience of participants. Serenity Palms, along with Serenity Ranch in Alberta, Canada, and Serenity on the Rock in Newfoundland, Canada, offer the same treatment philosophy. Four- and eight-week residential treatment at Serenity Palms involves 12-step recovery, family participation and various therapies specifically designed to meet individual needs. The use of iPads allows clients to access educational materials and resources at any time. Serenity Palms, located in Cathedral City, California, offers comfortable accommodations with a resort feel. Additional information can be found at http://serenitypalms.net.

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Deon Smit
Serenity Palms
+1 (866) 531-6617
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Serenity Palms
since: 12/2013
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