Aiya America Earns First Place Distinction from the NATC Iced Tea Competition

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Aiya America, the world leader in harvesting and distributing premium quality tea, has taken first place in the annual Iced Tea Competition held by the North American Tea Championship (NATC) for its Matcha to Go single serving sticks.

Aiya Matcha to Go sticks

'We pride ourselves on producing the highest quality Matcha green tea in the world and are pleased to have taken first place in the NATC Iced Tea Competition for our Matcha to Go product,' says Fumi Sugita, Aiya America's General Manager.

Aiya America, the world leader in harvesting and distributing premium quality tea, has taken first place in the annual Iced Tea Competition held by the North American Tea Championship (NATC) for its Matcha to Go single serving sticks. Aiya’s Matcha to Go placed first under the instant unflavored green tea category.

The NATC Iced Tea Competition evaluates premium tea entries from all over North America, under numerous categories. Each tea is blindly evaluated by world renowned tea connoisseurs and rated using a point scale for flavor, aroma, mouth feel, brewed harmony and other characteristics.

“We pride ourselves on producing the highest quality Matcha green tea in the world and are pleased to have taken first place in the NATC Iced Tea Competition for our Matcha to Go product,” says Fumi Sugita, Aiya America’s General Manager. “We introduced this convenient, portable, nutrition packed version of our traditional Ceremonial grade Matcha to meet America’s demand for delicious specialty drinks that can be enjoyed on the go or at home.”

Matcha to Go single serving sticks blend ultra-fine Matcha powder with dietary fiber for a smooth, creamy, delicious and healthful beverage in just seconds. It requires no sifting or whisking, and eliminates the clumping that may be associated with other Matcha tea products. Simply pour Matcha to Go into a cold water bottle and shake for a refreshing iced Matcha drink, or stir into hot water for an invigorating Matcha tea.

Matcha to Go contains 10 sticks in each box and retails for $18.80. To purchase Matcha to Go or to learn about all of Aiya’s offerings, visit http://www.aiyamatcha.com.

About Aiya America
Aiya America is the U.S. branch of Aiya Co. Ltd., the world’s leading producer of Matcha, Japan’s most premium tea variety and a major ingredient for the food and beverage industry. Founded in 1888, Aiya is headquartered in Nishio city, Japan’s largest Matcha producing region. Aiya grows and manufacturers the purest and highest quality Matcha and supplies it to over 90%, 70% and 45% of the European, North American and Japanese markets, respectively. Known for its innovation, consistent quality and safety, Aiya’s mission is to share the goodness of Matcha through global education of its tradition, history, and science for good spirit and health. More information is available at http://www.aiya-america.com.

Media Contact:
Megan Bell
Rosica Communications
Tel: (201) 843-5600
megan(at)rosica(dot)com

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Aiko Jin
Aiya America
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