London School of Marketing weighs in on the marketing impact of brag culture

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LSM releases an article that explains how to make sure your brand stands out from the crowd.

The marketing impact of brag culture

The marketing impact of brag culture

There is a happy medium that can be struck, and boasting can be handled in a professional manner.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published insights on the ways in which social media has contributed to the rise of brag culture in marketing. It asks the question: in today’s frenzied world of digital marketing, how else can marketers make their brand stand out from the crowd?

"Social media networks have opened up the possibility for individuals to construct a public image by curating their online presence," the article states. "In marketing, brand images can be built in just the same way. So it is no surprise that marketers have also begun a similar trend."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article breaks down the best ways for marketers to 'boast' in today's competitive climate, while sharing guidelines on how to brag tastefully. These include being honest, celebrating milestones, and sharing positive reviews.

"There is a happy medium that can be struck, and boasting can be handled in a professional manner," the article concludes. "Remember that making excessive statements about your brand’s value can easily hurt its reputation - especially if you are not able to live up to your own hype."

Click here to read the full article.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
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