New paper from Ixxus investigates how educational publishers such as Pearson and Oxford University Press are tackling the digital challenge

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As well as investigating how these changes are impacting on the way that we teach and learn, the paper covers four studies in strategic change: Oxford University Press, Cengage Learning, Pearson and Taylor & Francis.

There will be no replacement for the textbook.

A new paper released this month showcases how educational publishers such as Pearson and Oxford University Press are tackling the new challenges of the digital era.

After years of price increases, industry revenues are in permanent real decline with ebook and rental options undercutting textbook sales; and with online courses such as MOOCs now accounting for around 14% of total enrollment in the US, the new landscape of learning is increasingly digital.

As well as investigating how these changes are impacting on the way that we teach and learn, the paper covers four studies in strategic change: Oxford University Press, Cengage Learning, Pearson and Taylor & Francis.

“This is a hard change to go through. Though it seemed at one time that the textbook world was going to last long enough for old models to enable old publishing styles to survive, that is no longer the case,” says David Worlock of Outsell, the only research and advisory firm focused on advancing the publishing and information industries. “There will be no replacement for the textbook. There will simply be ways in which we use image, video, voice, text in conjunction – and in conjunctions, often picked by the learner, to create learning experiences.”

"This paper visualizes some of the obstacles and challenges which educational publishers may find themselves facing in the transition towards digital," commented Steve Odart, CEO and co-founder of Ixxus, “We're seeing more and more companies moving towards digital-first strategies, but often they don't realize that this means changing their entire organizational mind-set and thinking about content in a completely different way".

The free educational publishing whitepaper can be downloaded here.

About Ixxus

Ixxus is a leading global provider of publishing solutions that reinvent the way organizations work with content to drive new revenues and enhance market agility. Ixxus has roots in both traditional and digital publishing, delivering award-winning, collaborative solutions that are uniquely tailored to customer needs.

Ixxus has expertise gained working with some of the world’s biggest names in publishing and media, including Pearson, FOX, Penguin Random House, Bedford/St Martin's and Oxford University Press. The company is headquartered in London and Boston. For more information, visit http://www.ixxus.com

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Natalie Guest
Ixxus
+44 020 7033 2333
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Amy Stacey
Ixxus
since: 06/2011
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Educational Whitepaper 2015