RANCHO CUCAMONGA, Calif. (PRWEB) July 07, 2015
Bradshaw International, a premier marketer of housewares in the U.S. and the largest kitchen gadget supplier in the world, today announced a licensing agreement with Sensio Inc., manufacturer of specialty kitchen appliances since 2003.
Now, in its second year of a 25-year commercial license agreement with Bialetti, Bradshaw is expanding the Bialetti brand into additional housewares categories. The agreement between Bradshaw and Sensio will bring new Bialetti branded small electric kitchen appliances to the market in 2015.
“Sensio, a company with innovative ideas and forward thinking style, is a perfect match for the iconic, stylish Italian brand”, said Brett Bradshaw, president, Bradshaw International. “We are excited to partner with Sensio to grow this brand across the U.S. and Canada.”
“Bialetti is an approachable brand that has the ability to cross over into kitchen electrics,” said Shae Hong, president Sensio Inc. “The brand has been well positioned, and we have an aggressive product development plan to strategically cultivate Bialetti’s expansion into the kitchen electrics category.”
Electric skillets, waffle makers, griddles, & electric coffee makers are the first products to launch this summer with the second wave arriving later this year.
About Sensio Inc.
Since its inception in 2003, Sensio Inc. has become a primary manufacturer of specialty kitchen appliances. The company is recognized for developing dynamic and innovative consumer products for their own brands including BELLA, BRIM and Throwback Appliance Company as well as other licensed brands. With a strong commitment to design, innovation, quality and function, Sensio Inc. offers a wide range of products from coffee makers and blenders to exciting entertaining amusement appliances such as free standing candy dispensers and popcorn makers, all of which are sold through major retailers nationwide. Sensio Inc. continues to conceptualize new and innovative ways to make everyday life in the kitchen easier. For more information, please visit http://www.SensioInc.com.
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1933, Bialetti first came to market in Europe as the creator of the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stove-top coffee makers.