Woobi to Showcase New DMA Developments at Gamescom Cologne

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Woobi will be exhibiting at the Gamescom event, August 5th-7th.

Woobi, one of the most innovative players in the field of in-game advertising and monetization solutions, is sponsoring the Gamescom Cologne Event, on August 5-7, 2015. Woobi will be exhibiting at booth #B-037, Hall 2.1, and will showcase the latest developments in its groundbreaking DMA (Dynamic Mindset Advertising) technology.

DMA is a patent-pending algorithm developed by Woobi, integrated into free-to-play games. It monetizes non-paying users through value exchange advertising, and is integrated directly into the game loops. Unlike standard advertising, DMA based targeting predicts the moment a user is in the most receptive mindset to engage with a brand before displaying an ad. Using machine learning algorithm, the platform determines not only which content to display to whom and when, but also when not to display an ad so to not interrupt the user’s gameplay experience. The result is a non-disruptive gaming experience for the user, leading to longer game sessions and improved LTV for publishers, and outstanding campaign results for advertisers.

DMA supports Woobi’s in-game ad formats on mobile and web games. The technology, that was introduced less than a year ago, shows exceptional results on video and UA campaigns of leading brands, with globally leading game developers.

“We launched DMA with the intention to bring a true spirit of change to the industry, one that will provide true value to the user, while highly benefiting both the advertiser and the game developer,” says Chaya Soggot, Woobi CEO. “We respectfully address each user’s preference during gameplay, and thus serve them ad content only when they are keen to engage with it, and in a manner that will complement and enrich their gameplay experience. Over the past year we have refined and developed the technology further, perfecting the overall advertising experience for the user, and are excited to present these innovative developments at Gamescom.

Our advertisers see significant increase in conversion and engagement rates with positive brand awareness, and game developers report substantial increase in ARPDAU, longer game sessions and improved user LTV.” It’s as important to us that end users testify great satisfaction at the same time.

“Woobi’s channel was a perfect fit to amplify the awareness we needed in a short time-frame” says Ben Hyde, founder and MD at Live. ”The campaign was an outstanding success and direct engagement generated from the distribution was jaw dropping. In all a fantastic product and a great team to work with.”

About Woobi
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform, enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.

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Naama Manova-Twito
Woobi
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