C&K Trucking Chooses Stay Metrics Driver Engagement Platform

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Turnover decreases 11 percent in three months.

Stay Metrics, the experts in driver retention, and C&K Trucking, a leader in intermodal transportation, announced the first wave of results from C&K Trucking’s use of the Stay Metrics Driver Engagement Platform.

Within the first three months, C&K Trucking’s already low turnover rate decreased by 11 percent, measured on an annualized basis, compared to the identical period in 2014.

The improved retention of drivers helped C&K Trucking increase its fleet size by 12 percent since it began using the online rewards, recognition and engagement platform in February.

“We believe one of the key reasons for the immediate results is that our platform is a match for carriers that have a culture of respect, care and consideration for drivers,” said Tim Hindes, chief executive officer of Stay Metrics. “After spending time with the management team of C&K Trucking and attending their driver meetings, one quickly realizes that this culture is their DNA; it’s who they are.”

Chicago-based C&K Trucking serves customers in the East Coast, Midwest, Dallas and Memphis markets from 13 terminal locations with a large fleet comprised primarily of owner operators.

C&K Trucking has tailored its driver rewards and recognition around safety. Drivers login daily to the rewards site administered by Stay Metrics to take safety quizzes, view company news and announcements, complete online safety training, monitor the leaderboard, and more.

C&K Trucking awards points to drivers monthly and quarterly in 10 categories. Drivers redeem the points online from a catalogue with thousands of items ranging from household electronics to vacation packages.

“We wanted a program to reward our drivers and give positive reinforcement for good behavior,” says Michael Burton, president and chief executive officer of C&K Trucking. “This platform fits well with this strategy and I like what it has enabled us to do.”

As part of its subscription-based service, Stay Metrics provides clients with ongoing research from data it collects through driver surveys and exit interviews as a neutral third party. C&K Trucking uses the research to proactively address issues that impact retention. For example, it recently identified that some drivers did not completely understand its pay package. Management immediately reached out to those drivers to provide information, Burton said.

“We don’t want to lose guys,” he added. “I’m very happy with the platform. It is very user friendly, the pricing structure is straightforward, the customer service has been great, and the reception among drivers has been positive.”

For more information on Stay Metrics visit http://www.staymetrics.com or call 1-800-867-3533

About Stay Metrics
Stay Metrics (http://www.staymetrics.com), founded in 2012, is the transportation industry’s leading expert in driver retention. Its cutting-edge driver engagement platform doubles as a vehicle for collecting data from drivers to research the behaviors and attitudes that impact retention. The platform is easy to implement for carriers. Together, the driver engagement and research platform promotes a culture where drivers feel valued.

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