sweetFrog Mobile Trucks to Offer Froyo at Live Nation Venues

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Frozen Yogurt chain to feature flavors at two Virginia amphitheaters.

sweetFrog Mobile Trucks will be serving frozen yogurt at Live Nation venues in Bristow and Virginia Beach.

This mobile truck partnership allows us the unique opportunity to make our frozen yogurt a part of the consumer music experience.

sweetFrog Enterprises has announced a marketing alliance with Live Nation Entertainment that will allow sweetFrog to interact with fans and provide frozen yogurt offerings at Live Nation's amphitheaters in Virginia Beach and Bristow. As part of this relationship, the sweetFrog mobile truck will be on site at concerts throughout the summer and brand ambassadors will offer free t-shirts and other prizes to concertgoers.

In addition, fans who choose the print-at-home option for their concert tickets will be offered a free 12 ounce frozen yogurt at their local sweetFrog shop.

"Over the past few years, the sweetFrog mobile trucks have been delivering our delicious offerings to fans across the country," said Matt Smith, chief marketing officer for sweetFrog. "While we know how much our fans love to visit sweetFrog shops, this mobile truck partnership allows us the unique opportunity to make our frozen yogurt a part of the consumer music experience.”

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 345 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four in twenty four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit http://www.livenationentertainment.com.

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Pat Galleher

Matt Smith