Identifix® Celebrates 50,000 Direct-Hit® Subscribers, Awards Them for Support

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50K Giveaway contest awards five winners $10,000 each.

Identifix, Inc., an industry leader in vehicle diagnostics and repair for over 25 years, has reached another milestone: its 50,000th subscriber to Direct-Hit, its award-winning online tool.

To commemorate the occasion, Identifix has launched an unprecedented contest, called the 50K Giveaway. Five Direct-Hit users who submit a Hotline Archive Confirmed Fix in Direct-Hit from July 6, 2015 to October 4, 2015, will be chosen among all eligible entries to win $10,000.

“We literally wouldn’t be where we are without our subscribers, as their calls to our Repair Hotline as well as their confirmed fixes fuel Direct-Hit with accurate and reliable content that benefits all our customers,” said Jeff Sweet, President of Identifix. “We developed the 50K Giveaway contest to thank our subscribers for their loyal support allowing those technicians who contribute to the value of Direct-Hit by posting fixes to participate for a $10,000 prize.”

Confirmed Fixes must be validated by Identifix and posted to Direct-Hit to be eligible for the giveaway, with a maximum of 100 fixes per participant. In order to participate, users must select a vehicle from the “My Open Fixes” tab in Direct-Hit under the “Confirmed Fix Dashboard” and click on the “What Fixed It?” link (see Step 1 illustration in the attachment). Select the Hotline Archive used for the fix (Step 2) and choose the component and action to fix the vehicle from the respective dropdown lists (Step 3). Users may include additional components and actions if necessary by clicking on the “Add another Component and Action” link. First and last names in the field at the bottom are necessary so Identifix can contact the winners (Step 4), then hit “Submit.” For full contest rules please visit:

Identifix celebrated 30,000 subscribers in 2011 (see details here), making Direct-Hit’s subscriber base increase by 67 percent in just four years.

About Identifix:

Located in Roseville, MN, Identifix, Inc. is a leading source for vehicle diagnostics, genuine OEM service and repair information, factory scheduled maintenance plans and reliable estimating. Identifix’s products and services include the online tool Direct-Hit and their technical Repair Hotline. Direct-Hit is a registered trademark of Identifix, Inc. Founded in 1987, Identifix serves customers in the United States, Canada and Latin America, and is a joint venture between Solera Holdings, Inc. (SLH), a leading global provider of risk and asset management software and services to the automotive and property marketplace, including the P&C insurance industry, and Welsh, Carson, Anderson & Stowe. For more information, visit or follow the company on Facebook at and Twitter at

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Matt Cascarino
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