DG Brands Selects Simparel to Improve Enterprise Visibility and Efficiency

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The manufacturer of Dreamgirl and other global lingerie and costume brands will replace existing ERP and other business software with the all-in-one Simparel Enterprise solution to gain the visibility and control needed to support operational improvements and continued growth.

Simparel, Inc. (http://www.simparel.com), the innovator in next-generation information technology for the fashion and other soft goods industries, announces that leading lingerie, clubwear and costume manufacturer DG Brands will implement the Simparel® Enterprise solution at its Bell, California headquarters. The maker of Dreamgirl® and other global brands will replace its existing ERP and other systems with the all-in-one platform to manage the complete concept-to-consumer fashion product lifecycle. The new software promises to increase business wide efficiencies, streamline processes, and increase operational visibility.

According to DG Brands EVP and COO Alma Canjura, “Our eight year-old business system simply could not give us the level of reporting and control we needed to more effectively manage and grow the business. Even after investing in third-party add-ons, we realized that we needed to find an integrated solution that was better aligned with our business needs. After evaluating several systems, we found Simparel to be the perfect fit for our business. The system’s depth of capabilities and ease of use is breathtaking, and their industry experience was a real plus in our selection. With Simparel providing the information we need to make faster and better decisions, we are excited about the opportunities to improve operations and expand sales channels.”

When fully implemented later this year, DG Brands will deploy the Simparel software to up to 50 team members across its design, product development, sourcing, supply chain management, distribution, sales, customer service, marketing and financial departments. A collaboration portal built into the system will also enhance communication and transparency with offshore suppliers and retail partners.

“We are pleased to have the opportunity to partner with DG Brands,” added Jill Powers, Strategic Account Director at Simparel. “We applaud their decision to move beyond the limitations of their current systems and equip their teams with the latest in fashion technologies. Based on their clear understanding of business requirements and in-depth systems evaluations, we are fully confident that they will quickly gain the advantages that our modern and fashion-focused solution has to offer. We look forward to a long and mutually beneficial partnership.”

About DG Brands

DG Brands is one of the fastest growing costume and lingerie manufacturers in the world with 12 US Sales Representatives nationwide and 17 International distributors. Renowned for creating innovative new concepts, the company continues to launch industry-changing lingerie, costumes and clubwear for women, and costumes for men, couples and families. Under its corporate umbrella, DG Brands offers retailers an array of exciting, quality-driven products and brands, including Dreamgirl® lingerie, clubwear and costumes, Dreamguy® men’s costumes, Alexa® Brand value costumes and Sugar Sugar® and Mischief & Mayhem® costumes for children and tweens. The organization continues to execute its business plan across all product categories and in all markets. For more information, visit http://www.dgbrands.com.

About Simparel

Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. The Simparel Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), Warehouse Management (WMS) and other productivity tools into a single, fashion-focused business system.

The fully integrated end-to-end functionality of Simparel keeps teams and vendors working on the same page. Real-time visibility into product development, orders, inventories, production and supply chain processes enables users to make more informed decisions - faster - across the entire business. The next-generation Simparel software architecture is simpler to deploy and offers greater scalability, performance and total cost of ownership than traditional enterprise solutions. Clients routinely report cost reductions and increased agility and responsiveness across their product development, sourcing, manufacturing, distribution and other business processes with Simparel. For more information, visit http://www.simparel.com.

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Simparel is a registered trademark of Simparel, Inc.
Dreamgirl, Dreamguy, Alexa, Sugar Sugar and Mischief & Mayhem are registered trademarks of Lovin' Enterprises, Inc.

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