Atomic Wins Telly Awards for Patio and Outdoor Products

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Atomic Wins two Telly Awards for product-based advertising campaigns.

Brand DRTV advertising agency Atomic Direct has won Telly awards for two of its outdoor product television spots: Mission Athletecare’s Multi-Cool and Lowe’s allen + roth custom outdoor patio furniture.

The Multi-Cool 60/120-second campaign won in the Household Products/Packaged Good category, and the allen + roth 60-second campaign won in the Furniture/Home Furnishing/Appliances category. This is the second award for the Multi-Cool campaign (which also won a JW Greensheet for Best Branded Short Form Sports Product), and the first for the newly released allen + roth campaign.

“Our top priority is always ensuring that the campaign delivers the results our clients need. So it’s an honor when that work is also recognized with awards. Both products offered their own unique set of communication challenges,” observes Atomic Direct CEO, Doug Garnett. “For Multi-Cool, we had to prove its effective cooling abilities. For allen + roth, it was all about customizing this unique patio furniture. Product-based advertising is critical to both.”

About The Telly Awards
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About Atomic Direct
Based in Portland, Ore., Atomic Direct is an industry-leading, full-service direct response television agency involved in all areas of creative, production, media, research, strategy and campaign management. Atomic clients include: Lowe’s, Mission Athletecare, Rubbermaid, DuPont, Drill Doctor, Kreg Tool and Briggs & Stratton. Visit the company online at: or read the blog:

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Cydni Anderson
Atomic Direct
+1 (503) 296-6131
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