Classic Party Rentals Helped Build A 'City of Rock' For Inaugural Rock In Rio USA To Host Taylor Swift, No Doubt And More

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Transforms Las Vegas Strip With Uniquely Designed Tenting Options To Host Top Acts; Rave Reviews For New Polyhall VIP Tent

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'Classic Party Rentals’ ideas for staging and tenting were transformative and the result was an incredible experience for all,' added Nuno Sousa Pinto, Production and Operations Vice President, Rock in Rio USA.

Classic Party Rentals, the nation’s leading event rentals and services provider known for having the largest breadth of tenting inventory in the nation, transformed the Las Vegas strip into a “City of Rock” for the inaugural Rock in Rio USA. Over the course of a month, the Classic Party Rentals team constructed 48 tents to host 172,000 rock fans for two consecutive weekends of performances from top musical acts including Taylor Swift, No Doubt, Bruno Mars, Metallica and many more.

“The fan experience at Rock in Rio USA was defined by the unique tenting structures we were able to provide the client,” said Bick Jones, Regional Vice President, Classic Party Rentals. “They branded the event with a signature look and feel which provided fans with a memorable event.”

“Classic Party Rentals’ ideas for staging and tenting were transformative and the result was an incredible experience for all,” added Nuno Sousa Pinto, Production and Operations Vice President, Rock in Rio USA. “Their unparalleled expertise in delivering the best in large-scale events along with their incredible creativity and tenting capabilities set new standards for the industry.”

Experts in the music concert and festival market, Classic Party Rentals provided a range of unique tenting styles and structures to accommodate rock fans, but a 30m two-story Polyhall tent for the VIPs took center stage at the show. The high ceiling structure with rounded ends was brought in from Europe and is rarely seen in the United States. Other styles used in the “City of Rock” ranged from 10m to 20m wide aluminum halls to festival style tents. Classic Party Rentals also introduced another new product, Housemix structures, in both 20’ x 33’ and 16’ x 20’ sizes. A perfect fit for the concerts, their unique low-pitched roofline allowed for great site lines from no matter where you were standing.

About Classic Party Rentals    
As the nation’s leading event rentals and services provider with over 25 locations, Classic Party Rentals is the backbone for more than 150,000 events and celebrations per year. Their network of over 2,000 award winning event professionals is renowned for providing exceptional client services with a fresh and innovative approach to handling the most important events in the country. Boasting over 9 million choices from an unparalleled range of inventory that includes exclusive furniture, china, specialty linens, lighting, heating, flooring, tenting and more, Classic Party Rentals creates events that define the most remarkable moments in time. For more information, please visit http://www.ClassicPartyRentals.com.

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Lauren Hedstrom
Fox Greenberg Public Relations
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