Marketing spends more than 3% of revenue on marketing-related technology.
Baltimore, MD (PRWEB) July 09, 2015
R2i is a national agency that aligns brand, demand and technology to help enterprise B2B and B2C brands deliver on the new promise of marketing integration today. As part of its role as a thought leader in marketing technology, r2i releases an annual web content management (WCM) systems report that compares feature sets and capabilities of the leading open source and architected platforms.
The budget of more enterprise CMOs now includes more technology line items—according to Gartner, marketing is spending more than 3% of revenue on all marketing-related technology—and many legacy content management systems do not serve today’s requirement for managing and delivering integrated assets and customer experiences. The first step in maturing an organization’s technology is to understand how platforms align with business objectives, long-term requirements, how they integrate with other technologies and tools and how they will fulfill marketing and IT needs.
R2i’s WCM comparison report is intended for use in the evaluation stage of content management systems and highlights detailed platform components in categories such as system requirements, security, ease of use, performance, flexibility, applications, mobile, social and 3rd party integration. The 2015 report includes an analysis of the following solutions:
- Adobe AEM 6.1
- Sitecore 8
- Acquia Drupal 7.37
- DNN Evoq 8
- Sitefinity 8.0
- Ektron 9.1 sp1 / EPiServer
- SDL 2013 SP1
- Typo3 Enterprise CMS (v7.1)
- Concrete5 (v22.214.171.124)
- WordPress 4.2.2
- Joomla! 3.3.6
- Kentico 8.2
The report is built and maintained by r2i’s team of solution architects using original documentation, real-world experience on the specific platforms, and resources such as cmsmatrix.org. Chris Chodnicki, r2i’s Co-Founder and Executive Director of Strategic Partnerships notes, “This is an objective document that gives both marketing and IT professionals a way to quickly review how leading platforms features align with their needs. The next step is to thoroughly score a select set of solutions against business requirements before proceeding to product demos and platform investments.”
The report is free and can be downloaded in its entirety or can be used on r2i’s website as an interactive version to compare up to four platforms at once.
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York and Baltimore/Washington, D.C. With diverse expertise and a hands-on approach, r2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i’s unique alignment between brand expression, demand generation, and marketing technology results in compelling creative campaigns and digital experiences—and deeper customer connects. Through focused areas of purpose such as web development and technology, revenue marketing, media, loyalty and retention, sales enablement, brand strategy and content marketing, r2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Microsoft, Hershey, Chevron, Citrix, Atlantic Health, Aramark and MasterCard.