Indie Filmmaker Leaves Guerrilla Marketing for Mainstream Strategies

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Indie filmmaker RLO Enterprises runs a marketing campaign for A Choice to Yield on WXIA TV, WATL TV, and Bounce TV along with print media on Metro Atlanta Rail and Transit Authority trains.

Independent (Indie) filmmaker RLO Enterprises compete for summer viewers by embarking commercials on television and displaying print media on public transportation. The filmmaker is televising 15 and 30 second advertisements of A Choice to Yield movie on programs like, Maury, The Walking Dead, Saturday Night Live, and Law & Order, along with other shows aired on WXIA TV, WATL TV and Bounce TV programming - all powerhouse regional advertisers. Movie posters are strategically placed throughout 65 Metro Atlanta Rail and Transit Authority (MARTA) trains.

A Choice to Yield movie is about a woman's right to love. She finds her soul mate after navigating hurdles of good, bad and misguided men.

The movie is downloadable and offers flexibility in viewing. Its available for home, during travel, or while vacationing. The movie is accessible via Cell phones, iPads, Laptops, or Smart televisions. Visit Amazon Instant Video or Vimeo On Demand websites and search by title.

The movie, A Choice to Yield, is based on the novel of the same title, written by Lonz Cook.

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Rhonda Oshetoye
RLO Enterprises LLC
+1 (404) 327-9286
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@AChoiceToYield
since: 03/2013
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