Founder-Formulated Skincare Brand Debuts With Japanese Natural Beauty Ingredients

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Entering the Clean Beauty market is newly-launched skincare brand, Fernberry, which crafts its products by combining traditional Japanese ingredients with advanced beauty technology.

Fernberry, a Hong Kong-based skincare brand featuring pure, natural ingredients and leading scientific technology makes its official debut with a set of two products.

Manufactured in Japan with water sourced from the untouched springs of Okayama Prefecture, Fernberry provides approachable, affordable and ethical products to customers. Its base product range includes the Moisturizing Mousse (daily body scrub) and the Replenishing Smoothie (foot cream). Both products were formulated entirely from scratch by Fern Koh, the founder of Fernberry, and underwent a slow, meticulous process of testing and development over a twelve-to fifteen-month period.

Fern Koh notes: “Coming from a family that is also involved in the beauty industry has blessed me with adequate knowledge and experience to adopt a truly hands-on approach in overseeing all aspects of Fernberry, as well as crafting safe and trustworthy products”.

As part of Koh’s commitment to creating ethical and environmentally friendly products, all of Fernberry’s manufacturing processes are free of animal testing practices. In addition, Koh personally inspects all factories before working with them and is present for all production runs. By eliminating the need for agents and middle men, Koh is able to fulfill her personal promise to create high quality, yet approachable skincare.

Fernberry’s philosophy and its products respond to an emerging need for artisanal products and a more ethical lifestyle. Its vision embodies the essence of the “Slow Movement”, a global shift towards “slowing down” in order to “experience more” at a slower pace of life. Fernberry builds steadfast relationships with consumers to better understand changing consumer needs in a world where quality, process and equality now matter more than ever. In doing so, Fernberry strives to offer delicately crafted products to customers who are looking to make informed, responsible purchases.

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Fern Koh
since: 11/2013
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Fernberry Skincare
since: 01/2014
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