Investing in marketing is expensive and time-consuming, and getting it wrong can be disastrous.
San Francisco, California (PRWEB) July 10, 2015
GetApp, the largest cloud-based business apps marketplace, has released its Q2 GetRank of the top 25 marketing solutions in four different categories; Infusionsoft took the top spot in Marketing Automation, Mailchimp in Email Marketing, Scoop.it in Content Marketing, and Hootsuite in Social Media Marketing.
Unique to GetRank, GetApp’s ranking was determined using data collected from GetApp and other third-party sources. Factors used to calculate an app’s ranking include User Generated Reviews, Integrations, Mobile Platforms, Media Presence, and Security. The ranking will be updated every quarter to reflect newly available data.
The goal of the ranking is to provide valuable data to businesses looking to make a first assessment when choosing marketing software.
“Investing in marketing is expensive and time-consuming, and getting it wrong can be disastrous. Marketing software can help, with anything from automating campaigns, to measuring their effectiveness. And because there are now so many ways that a product can be marketed online, there needs to be solutions tailored to every single one,” says GetApp CEO Christophe Primault.
A range of data points is what makes GetApp’s ranking unique in the industry. User generated reviews and integrations were calculated using data listed on GetApp, while security scores were calculated using vendor responses to a security survey based on the Cloud Security Alliance Self-Assessment Form. Mobile platform data was pulled from Google Play and the App Store, while Media Presence was calculated using data collected from social media monitoring tool Brandwatch.
Along with the ranking, GetApp has released a research report highlighting software trends in the marketing industry. The report features interviews and insights from some leading marketing industry experts, including John Jantsch, a marketing consultant and founder of Duct Tape Marketing; Rand Fishkin, founder and former CEO of Moz; and Sujan Patel, VP of Marketing at When I Work, and a leading online marketing expert and contributor to Forbes, Wall Street Journal, and Business Insider, among other publications.
Download a copy of GetApp’s Q2 research report, Marketing in the Cloud: Key Trends for 2015 on GetApp.
More about GetApp: GetApp is operated by Nubera, a Gartner company. Headquartered in Barcelona (Spain), Nubera serves as an ecosystem of user-generated and editorial reviews of software and apps for businesses.