Garden Media Group to Preview 2016 Trends at Cultivate ’15

Share Article

Presentation explores technology’s role in nature

Susan McCoy and Katie Dubow of Garden Media

This trends report examines subtle shifts in everything from the maker’s movement to brownscaping.

Cultivate, AmericanHort’s yearly conference, promises to offer industry insiders a sneak peek into what’s trending in horticulture for 2015 and beyond. Garden Media plans to add to that buzz when President Susan McCoy previews the firm’s 2016 Garden Trends Report at Cultivate ’15.

“Syncing with Nature” identifies seven new garden trends that will shake up the industry in the coming year. The 2016 report concludes that consumers are “rewilding” themselves and gaining a newfound appreciation for both the earth’s precious resources and nature centers found in their own backyards.

“This trends report examines subtle shifts in everything from the maker’s movement to brownscaping,” said McCoy, “We’re never going to fully unplug, but that’s not necessarily a bad thing. Technology can help us reconnect with nature.”

Garden Media has published its highly anticipated Garden Trends Report annually since 2001. The firm offers information about trends in a variety of formats including a free annual report, an in-depth whitepaper, and a YouTube series.

In addition to McCoy’s trends preview, Katie Dubow, creative director at Garden Media Group, will host presentations on growing business through online communication: How To Use Social Media To Grow Your Business and How Google Algorithms Give Small Businesses an Advantage.

Dubow said both presentations will cater to influencers of all levels.

“Everyone from the beginner to the seasoned social media users will be able to learn something from these talks,” she said.

Cultivate ’15 takes place from Saturday, July 11 to Tuesday, July 14 at the Greater Columbus Convention Center in Columbus, Oh.

The complete 2015 Garden Trends Report is available for free download now. The full 2016 report will be available in September.

Read Garden Media’s GROW! blog for weekly trend updates and industry news.

Garden Media Group ignites buzz for clients, offers innovative public relations campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries.

The annual Garden Trends Report is one of the most published garden studies in trade and consumer news. For more information visit Garden Media Group.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katie Dubow
since: 08/2010
Follow >
Follow us on
Visit website