Darden Restaurants Joins the Black Box Intelligence Consortium of Leading Restaurant Brands

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Black Box Intelligence, a TDn2K (Transforming Data into Knowledge) company, announces new growth milestone, and inclusion of Darden Restaurants (DRI) in its consortium; now represents 22,000 units and $55 billion in sales.

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“The team at Black Box has constructed an incredible tool that provides an unparalleled view into the restaurant industry,” said Ali Charri, SVP of Business Intelligence at Darden.

Black Box Intelligence, a TDn2K company has announced that Darden Restaurants, (DRI) has joined its growing consortium of leading restaurant brands. Since its launch in 2009, Black Box Intelligence (BBI) has grown from 22 brands and 1800 restaurant units to now include 120 brands, 22,000+ restaurant units, representing over $55 billion in annual sales revenue. The fourteen weekly sales and traffic benchmarks span five industry segments and reports in 193 DMAs.

“Our goal at TDn2K was always to provide unique and leading industry benchmark technology products that provide insights and actionable knowledge for our members. We have always focused on providing the tools that allow them to win the market share battle the way it is ultimately won, one market at a time.” said Wally Doolin, Chairman, TDn2K and Founder of Black Box Intelligence. It is a real compliment to our team and their innovations that we continue to attract best in class companies, now including the Darden family of restaurants. I thank the Darden team for their confidence in our products and people.”

“The team at Black Box has constructed an incredible tool that provides an unparalleled view into the restaurant industry,” said Ali Charri, SVP of Business Intelligence at Darden. “Competition in today’s marketplace is fierce and we are continually looking at ways to build competitive advantages for Darden. The data and insights from Black Box will be a terrific complement to our existing consumer insights capabilities.”

Darden Restaurants has also been a member of People Report, another TDn2K company, for over a decade, and has won many of the coveted Best Practices awards for their excellence in people practices. This year, Longhorn Steakhouse and The Capital Grille were honored at the Global Best Practices Conference.

About TDn2K
TDn2K (Transforming Data into Knowledge) is the parent company of People Report, Black Box Intelligence and White Box Social Intelligence. People Report provides service-sector human capital and workforce analytics for its members on a monthly basis. Black Box Intelligence provides weekly financial and market level data for the restaurant industry. White Box Social Intelligence delivers unparalleled consumer insights and reveals online brand health. Together they report on over 32,000 restaurant units, over one million employees and $55 billion in sales. They are also the producers of two leading restaurant industry conferences: Summer Brand Camp and the Global Best Practices Conference each held annually in Dallas, Texas. For more information please visit http://www.tdn2k.com

About Darden
Darden Restaurants, Inc., (NYSE: DRI) owns and operates more than 1,500 restaurants that generate $6.8 billion in annual sales. Headquartered in Orlando, Florida, and employing 150,000 people, Darden is recognized for a culture that rewards caring for and responding to people. Our restaurant brands – Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V's and Yard House – reflect the rich diversity of those who dine with us. Our brands are built on deep insights into what our guests want. For more information, please visit http://www.darden.com.

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