Coventry (PRWEB UK) 13 July 2015
Rant & Rave’s new eBook, The CX Rebels Guide to Measuring the Customer Experience, follows their series of content designed to inspire readers to challenge industry norms and start their own Customer Engagement Raveolution.
The new eBook stems from the idea that although brands know that their customers’ opinions are important, it can often be a struggle to use the insight gathered to measure the Customer Experience and build up a real picture of what’s happening from their customers’ point of view.
The piece explores and teaches readers how to use the right metrics at the right time throughout the Customer Journey, how to ask for feedback through the channel that’s most convenient for the customers as well as how to adopt a test and learn methodology to find the right metrics and how to get employees on board and excited about Customer Experience metrics. All of which will allow brands to start making a real difference to the way they’re measuring Customer Experience.
Practical tips throughout the piece will also educate readers on how to bring together customer insight and combine it with other business data to make small, actionable changes that can enhance the Customer Experience.
To read the full eBook, The CX Rebels Guide to Measuring the Customer Experience, visit: http://ravingcontent.rantandrave.com/measuring-customer-experience.
About Rant & Rave
- Rant & Rave (formerly known as Rapide) was launched in 2000 by Nigel Shanahan and is one of the UK’s leading Customer Engagement specialists, counting half of the FTSE as clients.
- Its multi-channel solutions let brands proactively communicate with and gather fast feedback from their customers to manage and measure their experience. By providing solutions which are customer, not brand, centric Rant & Rave helps its clients to transform Ranters into Ravers and turn happy customers into lifelong advocates.
- To find out more about Rant & Rave visit http://www.rantandrave.com.