Author of The Science of Why, David Forbes, to Present “Motivational Insights Drive Marketing Strategies” Workshop at Sentiment Analysis Symposium in New York July 15-16

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Forbes Consulting Group, a division of Copernicus, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that Chief Innovation Officer, Dr. David Forbes, will present the workshop “Motivational Insights Drive Marketing Strategies” at the Sentiment Analysis Symposium in New York July 15-16 at the Academy of Sciences

Forbes Consulting Group, a division of Copernicus, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that Chief Innovation Officer, Dr. David Forbes, will present the workshop “Motivational Insights Drive Marketing Strategies” at the Sentiment Analysis Symposium in New York July 15-16 at the Academy of Sciences. David will also be sharing a demo of MindSight®, the company’s proprietary emotional measurement technology that uncovers and measures subconscious emotions driving consumer behavior in realtime. Copies of Dr. Forbes brand new book, The Science of Why, will be given to all workshop attendees and a book signing will be held on July 16.

David Forbes' SAS15 workshop will deliver an insight trifecta for attendees who want to know how to market to consumers’ deep-seated emotions. Dr. Forbes will provide case studies that clearly demonstrate how to take a motivational insight and develop a compelling, successful marketing plan.

When:     Thursday, July 16, 2015, 11:30 am – 12:30 pm

Where:     Sentiment Analysis Symposium 2015
        New York Academy of Sciences

What:     Dr. David Forbes, Chief Innovation Officer of Forbes Consulting Group, a division of Copernicus, will present the workshop: “Motivational Insights Drive Marketing Strategies”

Conference attendees will also have the opportunity to see a demo of MindSight® as well as attend a book signing for The Science of Why

Why:    Forbes's SAS15 workshop attendees will gain a rich and deep understanding about how to think about motivation. They will watch, learn, and practice linking motivational insight to marketing execution and hear how motivational insight can help make marketing messages more powerfully motivating and drive product marketing.

The Sentiment Analysis Symposium 2015 – the premier event for social intelligence and cognitive computing – will also be offering its first-ever workshop for financial markets at its eighth annual conference. For further information: Please visit http/http://www.sentimentsymposium.com. To register, use the code FOAF to save 10%.

About Forbes Consulting Group & Copernicus
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.

In 2015 Forbes Consulting Group was acquired by Dentsu Aegis Network and have since joined forces with Copernicus, a market research consultancy specializing in data analytics. By integrating Forbes Consulting Group’s expertise in psychology and applied neuroscience with Copernicus’ expertise in data analytics, Copernicus unlocks the who, what and why of consumer behavior.

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Rebecca Metz
Metz Communications
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