APT Index: June Retail Sales Increase [+0.8%], Though Heavy Rain Storms Appear to Affect Sales on the East Coast

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Philly, NYC, Boston, Washington, DC Were the Worst Performing Cities

Applied Predictive Technologies (APT) announced today that the APT Index of in-store retail sales increased by just [+0.8%] nationwide in June 2015 compared to June of last year. The increase was driven by an increase in transaction size [+2.6%], while transaction count decreased [-1.8%]. Many areas on the East Coast appeared to experience the impacts of large storms during the month.

Patrick O’Reilly, APT President & COO, said, “We’ve continued to see retail transactions decrease over the last couple of months. Interestingly, however, our data confirms that online transactions continue to grow. In the last three months, we’ve seen online transactions for apparel increase more than 9%.”

June Retail Sales – by APT Index numbers:

Overall Retail:

  •     Sales: [+0.8%]
  •     Transactions: [-1.8%]
  •     Transaction size: [+2.6%]

General Merchandise:

  •     Sales: [+0.0%]
  •     Transactions: [-1.8%]
  •     Transaction size: [+1.8%]

Apparel (In-store)

  •     Sales: [-1.8%]
  •     Transactions: [-3.6%]
  •     Transaction size: [+1.8%]

Apparel (Online)

  •     Sales: [+2.0%]
  •     Transactions: [+9.3%]
  •     Transaction size: [-7.3%]

Areas with More Rainy Days Saw Lower Retail and Apparel Comps:

Impact of Rain on Overall APT Index Retail Sales:

  •     Less than 5 rainy days: [+1.4%]
  •     More than 5 rainy days: [+0.2%]

Impact of Rain on APT Index Apparel Sales:

  •     Less than 5 rainy days: [-0.6%]
  •     More than 5 rainy days: [-3.0%]

Top Performing Metro Areas* in June by APT Index Retail Sales Comps:

  •     Seattle, WA: [+7.9%]
  •     Portland, OR: [+6.9%]
  •     Denver, CO: [+4.8%]
  •     Dallas, TX: [+4.0%]
  •     San Antonio, TX: [+3.5%]

Bottom Performing Metro Areas* in June by APT Index Retail Sales Comps:

  •     Philadelphia, PA: [-4.4%]
  •     New York, NY: [-3.8%]
  •     Boston, MA: [-3.8%]
  •     Washington, DC: [-3.7%]
  •     Pittsburgh, PA: [-3.0%]

The APT Index aggregates data from sales registers at over 100,000 stores and restaurants across the U.S. to show how year-over-year sales performance changes. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of retail and restaurant sales available.

For more information, visit: http://www.predictivetechnologies.com.

*Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

All June sales comps figures are a comparison of June 2015 to June 2014, adjusted for consistent weekdays (6/1/2015-6/30/2015 compared to 6/2/2014-7/1/2014). All figures are for the physical channel except for the online apparel sales data, as noted.

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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