APT Illuminate™ Brightens Promotional Strategies

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New Software Module Sheds Light on the Effectiveness of Promotions and Circulars

Applied Predictive Technologies (APT) today announced an addition to its analytics software suite: APT Illuminate™. The new software evaluates promotional effectiveness and helps merchants and marketers improve the profitability of their promotions. The announcement comes on the heels of the recent release of a new version of APT Space Planning Optimizer, which leading retailers and manufacturers use to maximize the productivity of store space. APT Illuminate further enhances the company’s existing cloud-based software suite for retailers, which is comprised of Test & Learn®, Market Basket Analyzer, Space Planning Optimizer, Network Planner, Category Management Insights, and the APT Index.

Gaining actionable insights regarding the performance of promotions and, in turn, implementing the changes necessary to offer the most profitable promotions, has been a perennial challenge for retailers. Across the industry, both the high volume of promotions run and the tight time constraint for planning future offers make it extremely difficult for merchants to effectively analyze their promotional strategies. APT Illuminate addresses these common challenges to generate significant profits for retailers by:

  •     Providing real-time insights on the success of promotions as soon as they are launched
  •     Equipping merchants with both a transaction- and customer-level view of each promotion’s impact
  •     Determining which specific items to promote and which offers and formats are most successful, enabling merchants to identify and repeat high performers and discontinue low performers
  •     Isolating how promotional success varies by region and by individual store
  •     Generating and delivering automatic analyses of each circular at the department-, category-, or SKU-level

APT CEO Anthony Bruce commented, “APT Illuminate fulfills a critical need, enabling merchants to use data and robust analytics to view the whole picture of their circular and promotion performance. Harnessing a deep understanding of the way promotions work can help retailers increase the profitability of their marketing and promotional decisions. We are excited to introduce this product to retailers across the globe.”

To learn more about APT Illuminate, please visit http://predictivetechnologies.com/products/apt-illuminate.aspx.

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family Insurance, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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